Like Exchange Thread Deleted (23 posts)

  • Hi All -I wanted to let you all know that we deleted the Like Exchange Thread.  I know that was a popular thread but we had to delete it because it was turning into a problem and being misused.  Ultimately  we saw that this thread is not in the spirit of the mission here in the Clubs.  
    Our mission is to
    lend a helping hand, connect with peers, and get help.  While the Like Exchange was a chance to connect, it became a problem as many people were posting on each others pages asking repeatedly to exchange the Like and thus spamming the pages.  
    We are happy to foster connections here but it’s not good to demand connections.  Connections and Likes are better when they are reciprocal and targeted toward a commonality.  There are lots of other places on the web where you can find Like Exchange groups if that is how you choose to grow your Page.  
    Please do not start another Like Exchange thread – it will be deleted.  Thank you for your understanding here.   
    What I did like about the Like Exchange is when you would ask for and receive feedback on your pages.  If you would like feedback and reviews of your Pages, marketing plans and other things, please feel free to start threads about that.  We are all happy to help everyone improve and get better results on Facebook and in your businesses.  
    I am going to keep the comments open for feedback but understand that this topic is not up for debate.  Feel free to send me a direct message if you want to discuss this matter further.  

  • I very much agree with you – The “like” behavior should be mutual and not become a begging process :-) just to add a sense of humor, the above approach to the subject sounded like “There is no democracy when it comes to this subject” :-) which is needed!

    Cheers!

  • @andrea-vahl Thanks Andrea, after all its all about generating business and not bagging! Thanks and hope our members will understand and co operate us.

  • I understand this. I’ve seen this in other groups. It usually end up being abused too. 

  • Thank you for taking action on this, I totally agree. It’s unfortunate that the intention was misunderstood.

  • I agree with this action. It had the potential to make SME look bad in the business world.

    I like the idea of feedback and reviews of member’s pages.

  • Good job, Andrea! Faux Likes aren’t useful for real content anyway. Thanks for taking this step.

  • It’s Censorship. And yes, I beg to differ.

    Denied the opportunity to think for themselves; people learn nothing about life or how to handle it’s inevitable challenges.

    Whenever we disagree with someone or something; should we just silence them, burn it down, make them disappear or deny freedom of speech?

    You don’t like the show you’re watching do you:

      a. change the channel?
      b. take a sledge hammer to your flat screen?

    With a little thought SME and members could have worked it out:

    * SME could have expressly prohibited the mention of its name or
    the exchange in public posts (private message only).

    * That which you “like” can be un-liked.
    * That which you don’t like should have never be liked in the first place.
    * Members themselves could have decided to squash the exchange.
    * Members could have limited it to the first 30 likes (page name/insights).
    * Members could have “blocked” pests on facebook.

    And this issue of phony likes. Do you actually know the intent behind “real” likes. How do you know for sure it was not on a whim or an impulse?

    Full disclosure: I had no problem with the great people I exchanged with.

    Part of being sociable is graciously accepting things that are different.
    I respectfully agree to disagree.

  • I haven;t been too active here but hope to change that now that things seem to be “under control” in my life.

    I see both points and understand it can be a pain to moderate.  But when I initially joined this forum, I thought, “how clever” when I saw the “like exchange” thread.  I’m sorry to see it go.  It was a way to up your “social proofing” which is pretty critical if you’re in business and this was just one avenue.  

    Forums are magnets for trolls and a thread like this, I imagine, was consuming a lot of time and energy to moderate.

    I met nice people in the link exchange and it always helps if it’s an interesting page. But in all honesty, the people who like my page do not have to be my “bosom buddies”.  For my business page, I need numbers.  You have to have likes first before you can up your reach and interactions.

    In essence, I agree with Roosevelt above.

  • @rooseveltjones

    Thanks for your thoughts on this issue.

    But I beg to differ, our decision to remove that post is NOT censorship. Our goal was never to silence the discussion.  There are still plenty of ways for you to cultivate fans on Facebook using our Clubs.

    We just knew that MANY of the folks who decided to participate in the tread with the best of intentions were becoming the unknowing suspects of a bunch of bad apples.

    For the sake of our community it had to come down.

    Thanks for your understanding.

  • It is becoming a problem on Linkedin as well. There is one fellow on there that posts his page 9 or 10 times a day, and on inappropriate threads.

  • @mike-stelzner Thanks for commenting on this topic in support of Andrea. I felt it was being totally misused and a lack of understanding of the goals of social media.

  • I got so turned off by the spam that I deleted my own posts from the thread. Never felt good about it, was glad to be out of it.

  • From the beginning, I thought that the Link Exchange could actually HARM rankings on the websites of those that participated, so I didn’t participate. Sure enough, by February/March Google finished their one-two Panda-Penguin punch… and the blog networks and linking scams got hit hard. NOW no one wants someone’s unrelated link on their site for fear it will lower their rankings. 

    When you get an ongoing dead-end non-subject-matter-related bottleneck like that going, all linking back to SME, that’s not good for anyone.

    If you joined in that forum, in my opinion, I think Andrea and Mike may have done more for your website’s ((or FB/LI/etc) ranking than you were willing to realize or do for yourself… by pulling you out of there… willingly or unwillingly. Just an opinion… like all the others.

    Regardless of anyone’s “free speech” issues, this is Mike’s private enterprise… and he did the right thing for his business… and for the rest of us who benefit from it. Whatever our opinions, it’s still his business, and if he doesn’t do what he feels is right, then it won’t last long. Only governments can censor. Private enterprise makes their own rules. There’s a HUGE difference. There is and can be NO censorship on SME. It’s a private business and we’re all here by invitation and the good graces of the owner. But I’m quite sure you can get your private license and privileges revoked if it adversely affects the site, just as you would at any other business where you try to usurp authority intentionally and maliciously.

    My thoughts…

  • Andrea, I really think that is a GREAT idea and a thoughtful compromise:

    “What I did like about the Like Exchange is when you would ask for and receive feedback on your pages.  If you would like feedback and reviews of your Pages, marketing plans and other things, please feel free to start threads about that.  We are all happy to help everyone improve and get better results on Facebook and in your businesses.”

  • and it was sort of bad to use SME to encourage people to game the system. 

  • I never posted in the “Like Exchange” ~ my goal was to generate true and potential customers on my Facebook Pages . . . and having a ton of likes from random people around the world would never have helped that goal as we’re local businesses with facilities that you have to come to in order to use them (golf courses).

    Now that Google has, once again, changed their algorithms, I’m REALLY glad that I’ve never participated in a link/like/plus/friend exchange of any type.  Of course, our pages end up generating their own links naturally, because of the number of sites that attempt to list golf courses around the country.

    @mike-stelzner @andrea-vahl ~ If there were spammy “bad apples,” I totally agree that you’ve done the right thing for your honest customers.  Even if there weren’t you’re surely helping customers by not having them linked to unrelated sites.  I agree with your choice and respect you more for taking control of your forums :)

  • @dedimason and to all other posters here….It is really interesting because when I came across this “Like” exchange post in the first place, I was unsure.  Then I started going through the page listings posted, checking some of them out, and “liking” the ones (and only the ones) that interested me.  

    Then some posts appeared within this discussion telling people like me that how I was doing this was “wrong” and not the way a “like” exchange is supposed to work.  It was suggested that I should have been “liking” all pages listed no matter my interest.  I believe this thinking is where the problem started! 

    I really appreciated being able to find pages I may have not originally found and genuinely “liking” and subsequently “following” those that I enjoyed.  For those pages, I have continued to have a connection and exchange within our websites.  Therefore, I can totally get on board with how this discussion thread needed to be deleted.  To me, no matter what others thought, “liking” simply to drive numbers means nothing!

  • I agree with the removal of the Like Exchange.  I haven’t quite figured out how to do a ‘friend request’ here yet – but when I receive a friend request from someone here at SME – I check out their Facebook Page(s) and see if their content is relevant to my field of interest.  If it is – I LIKE the page because I am interested in their content.

    In some cases, I will get a LIKE back – but not because I asked for it.  I expect there are many people out there doing it the same way as I am doing it.

  • Hmm, I’m wondering why my entire post doesn’t show up here.  Anyone have any guidance for me?

  • @andrea-vahl You have done well in deleting the thread, even though most people will disagree with the action.

    Getting ‘Likes’ on your page should be based on the value the visitor sees with your content, brand and business info. The ‘Like me and I will like you back’ concept is what’s killing facebook marketing for most businesses.

    The essence of having a page on facebook is to attract people who are interested in what you are doing (To your brand) rather than have random people who are not even interested in your business and are going to engage in discussions, etc.

  •  Hi, The subject of likes is my question should I start a new post or well, I will ask my question here since it is about likes. I have a new fan page to start the process of branding my self and a friend of mine also in marketing suggested I use this like this page app on face book so I started to us it  and some of the likes are fine but others are of pages with not much information on it. I do like things to be a little more natual in growth. but  I needed a little boost. I am using social advertising alliance  they help me put up the fan page since I had no idea that you could put up another page  other than my personal page. they do cost 49.95 a month. but on the page it stated if I wanted to see insights to my page I had to have over 30 likes. but from readding some of the replies here I get it that it is not good to use a like exchange. and I do understand that they don’t really look at your page which is my whole intent. but can you give me more reason that it is bad to use. 

  • I feel the number of Likes is not very important if those Likes are NOT clients or potential clients.  I would rather have 3 Likes from great customers than 1,000´s of Likes from people who are not really interested in my business or services.


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