said 1 year, 2 months ago:
Its true you cant incentivize the top image, but the TOS doesnt say anything about incentivizing the “icon buttons” , which BTW, are now customizable. So, I see page owners starting to turn those into buttons, which will go through to the page.
Yes, I believe that FB has done this to “encourage” page owners to advertise.
The key moving forward, is apps that are social. I believe thats FB’s strategy, so the eye will follow naturally to the activity, however, I still think there is a need for pages (websites) within the fb page, although more thought is required on how to utilize pages better as a funnel.