@dedimason That’s great! Split-testing is a great way of running ads.

Also try using people’s faces. They seem to attract attention.

And, never run an ad longer than 2 days without changing it – that’s when you get maximum impact.

Cheers!
Russell Allert

@dedimason and  Andrea Vahl  I had a problem trying to run a Facebook course but there was no way i could get that approved other than changing the wording to online marketing course and remove the pic of my FB course. Does anyone know how to get around this as to promote and name what type of course it is instead of a general name like online marketing which can be anything.

@Dedi Mason

Agree – Thanks for sharing

@bertievg Bertie, I do not know the answer, but I do know the workaround   Instead of typing in the name you want to reference, scroll up to the post they made and click on their screen name in the top right of their post. That will cause it to be added to the comment box, along with whatever hidden formatting it needs to make it work.

@dedimason @russellallert  Thanks for the great tips

@dedimason Hi Dedi

My first question: why are you so fixated on the Frequency measure? And why is 10 so important?

Russell

@dedimason Ok.

I would ignore that stat. All it shows is how many times people have had the chance of seeing your add (on average).

The stats you want to focus on are:

Clicks – how many people click on your ad
Connections – how many people Liked you page due to the ad
CTR – Click Through Rate
and Spend – when you are working out how much you spent to get each connection.

To get that dollar value, simply divide the number of Connections you made by the amount of money you spent when the ad has finished it’s run.

With regard to the CTR, if you achieving over 0.025 when you first start out you are doing pretty well. The higher this number, the better (generally speaking) as it measures how many people clicked on your ad verses those who potentially saw your ad (Campaign Reach).

But the most important measure is how many Connections you are making. And how much they are costing you.

Keep a spreadsheet with each ad’s stats and you will see over time which ads that are performing and which are not.

Hope that helps!

Russell Allert

@russellallert ~ Thanks!

There was some research recently suggesting that Facebook ads work because even if we don’t consciously click on the adverts, we do notice them and subconsciously align ourselves with that brand, with a subsequent uptick in purchases of that product.

Here is the url of the full research http://www.jstor.org/stable/10.1086/662069 but I’ve summarised it on my blog (the previous link) if you’d rather that.

It might work, but it makes tracking effectiveness pretty darn tough.

Good write up @adigaskell. Impressions, frequency and consistency leave a mark on the sub-conscious with latent results then timing comes into play.
Good strategy @dedimason. 

@adigaskell ~ For us, I post ‘short term specials’ on Facebook.  For example:

18 Holes with cart for $18 this afternoon only when toy tell them you saw this one Facebook!  Posted Saturday February 18, 2012

Give me a way to see if our Facebook marketing is doing us any good in the store.  Of course, it doesn’t show me how many people are coming in at other times because we’ve kept ourselves in their minds, but it does give me something concrete I can show Daniel.  If I’m at a course and it’s dead there, I post a Facebook Short Term Special to try to drive business in ~ then I call the other 2 places to see how their business is and whether I should post short term specials on their pages too.

Any time I can drive people in at a dead time and get his register ringing, Daniel is happy