said 6 months, 1 week ago:
Hi there, no it isn’t true that you have to do that. I had a post 2 days ago get over 3000 likes and 400 shares for a page that has 30,000 people on it and is quite seasonal (as to when they are interested in the page) and now is the quietest time of the year.
The issue is many people have seen a reduction in the number of users they are reaching and promoting the post and paying is one way to increase that number.
Great content that creates engagement will also help and facebook are introducing notifications for pages which means your fans can “optin” to being told when ever the page posts.
It’s a funny time at the moment as facebook and marketers try to find a position that they can both achieve their goals. I have no doubt that the “sweet spot” will be found and we will all move forward but remember, Facebook is a business and they are a new public company. It is going to take some time for the right balance to be found but i think they will get there.
In the meantime, plenty of opportunity out there on facebook, you just need to be doing it better than 90% of the pages that are competing for that news feed space.