said 1 year, 4 months ago:
@roryramsden So this doesn’t slip into ye olde “which is better” debate, I thought I would answer each of your questions directly:
1. How do you differentiate the content that you are curating on each?
Google+ is, and will be more so, very important for SEO as search becomes more and more personal. So it is worth getting in now and building your brand page up, so you rank better with those you connect with.
For one client, I’m looking at using Google+ to post summaries of blog posts (as a sort of teaser) and then linking to the blog from there. I want to see exactly how much influence G+ has on SEO when if comes to the keywords I use.
I am also playing around with video as well, to see if it helps rankings on YouTube (which is the second largest search engine in the world – after Google).
I am using Facebook for the same client as more of a conversation piece and community-building tool.
2. Do you have a system that helps you decide what to post where?
I do have a plan as part of my larger social media plan (check out this post I answered on having a plan) and I think it’s important to do this as each social network is different and will help you in a different way. No site is better than another – if you think like that you will limit your options.
3. Which is your favorite and Why?
I personally love Twitter, as it allows me to network easily with heaps of different people from all over the World. But, like I said before, it will depend on where your cutomers are, what your business is all about, what you are used to, what sort of media you want to publish, etc.
Hope that helps, Rory. Let me know if you have any further question.