There seems to be a growing opinion base that states that Google+ is better for business than Facebook Pages.

If you’re on both platforms…
1. How do you differentiate the content that you are curating on each?
2. Do you have a system that helps you decide what to post where?
3. Which is your favorite and Why?

@Morgan Barnhart agreed that FB is the leader but, in your experience, does Google+ attract a different client base?

interesting to remember that not all sites appear the same in different countries! need to consider is your business is international @leopoldpanovi

@roryramsden Even though it is rumored that G+ had 65 million users by end 2011 and they are poised to reach 400 active members by end of 2012, I have yet to see a mainstream move, at least here in Canada, and more particularly in the province of Quebec (where I live and work).

Facebook has a strong foothold, and remains the key go-to player for brands who want to reach their audience, since that’s where their audiences are!

Seems like G+ appeals to early adopters and geeks, but until it reaches the masses I would suggest companies stick to FB while testing the grounds with G+ with a minimum presence, trial end error, and see what sticks.

@roryramsden So this doesn’t slip into ye olde “which is better” debate, I thought I would answer each of your questions directly:

1. How do you differentiate the content that you are curating on each?
Google+ is, and will be more so, very important for SEO as search becomes more and more personal. So it is worth getting in now and building your brand page up, so you rank better with those you connect with.

For one client, I’m looking at using Google+ to post summaries of blog posts (as a sort of teaser) and then linking to the blog from there. I want to see exactly how much influence G+ has on SEO when if comes to the keywords I use.

I am also playing around with video as well, to see if it helps rankings on YouTube (which is the second largest search engine in the world – after Google).

I am using Facebook for the same client as more of a conversation piece and community-building tool.

2. Do you have a system that helps you decide what to post where?
I do have a plan as part of my larger social media plan (check out this post I answered on having a plan) and I think it’s important to do this as each social network is different and will help you in a different way. No site is better than another – if you think like that you will limit your options.

3. Which is your favorite and Why?
I personally love Twitter, as it allows me to network easily with heaps of different people from all over the World. But, like I said before, it will depend on where your cutomers are, what your business is all about, what you are used to, what sort of media you want to publish, etc.

Hope that helps, Rory. Let me know if you have any further question.

Russell Allert

@deairby It doesn’t necessarily work *better* than Facebook at pictures and video. It’s just the trend which has seemed to happen. I see and hear a lot of photographers saying they have had huge success their Google+. 

@roryramsden If you google which social media platform is better, you will find a few articles that say Facebook is the only platform you need without question for business. The other ones add no doubt but Facebook is as essential to businesses as a phone number or email. Google it you’ll be surprised. Now that’s not to say forget the rest but if you want an order of importance I woulda say it totally relays on your business. Video bloggers would put YouTube as #1 same with people who make money off of YouTube. Where as most others would put Facebook as one. If your business requires a professional profile or resume LinkedIn may be your #1. I can’t think of an instance where Google+ would ever be a #1 (yet) its too new and doesn’t have half of what Facebook has (yet). Twitter by sher numbers is better than G+ (for now) because of potential in the number of users. Give Google some time they will over throw twitter they just need to straighten out their platform and add more features.

@deairby I wouldn’t say Google+ is necessarily better with photos and videos but with the tagging I feel the SEO algorithm may be better. For me the key for using G+ is knowing the way it may be accounted for in the Google SEO algorithm. Also, I have found the loading time on G+ for me has been much faster than Facebook.

For me @roryramsden it has been important to include G+ as part of our Social Media strategy for each of our partnership programs. While adding another place to post can seem time consuming it has been helpful for us to reach different prospects as well as generate relationships with related businesses that may be beneficial.