Facebook | Forum « Facebook Ads. Scam Or Solution?

Facebook Ads. Scam Or Solution? (12 posts)

Topic tags: interaction, opinion, strategy

Rudy said
12 months ago:
Since I’m relatively new to FB, which I think is perfect for this post. Is it just me or does anyone else find that getting around FB a bit too complicated? To me FB has become more technical than social.
Or is that in FB’s desperate attempt to monetize. The new added features are more aimed towards businesses rather than social connection?
We all know that FB started as a watered down dating site masking itself as a way to connect with family and friends and then eventually morphed into the latter. They then adwords idea from Google but… it does not work as well because (drum roll) no one logs into Facebook with an intent to buy or a need to have their problem solved.
So my FB strategy for advertising has to change… and hopefully there will be some insightful changes in this network.
@relevant | # | Top
Andrea Vahl said
12 months ago:
I do think that as Facebook has added various features it has become complicated, @relevant
But I do really believe in the power of Facebook for connecting to a new audience. The problem I think for most people is that they want an instant solution and Facebook really takes a lot of time to work properly. I think that it can be beneficial to supplement your marketing efforts with Facebook so that you are able to connect with people you have connected with at networking events and online. But you do have to spend time sharing things that may seem like non-business related things (since Facebook is supposed to be social) so that when you have a business related thing to share, people will be watching for your posts and feel a connection with you and share your business thing with others.
I hope that all makes sense in my rambling tone. I think it’s challenging and may not ultimately be right for everyone. Maybe LinkedIn, or Twitter is better for you. Or maybe you want to spend more of your efforts on coming up in the searches for your perfect keywords. I’d love to hear other’s thoughts on this too!
@andrea-vahl | # | Top
Ann at greenoak said
12 months ago:
i hear you…my post this morning was a picture of a bright yellow jeep with a bright l yellow trailer …loading up a cupboard in our parking lot…. it was about the jeep not us….
fb is working here for us but we have a loyal customer base to talk to…and content they are interested in……
@annfurnivall | # | Top
Vincent Edwards said
12 months ago:
Once upon a time, facebook was “cool”. it had apps and allowed you to do fun stuff on your profile page… now, its all “uniform” and strictly structured. I think its lost its “coolness” factor, which, is quite important.
@vincentedwards | # | Top
Ivan Jovic said
12 months ago:
@vincentedwards Exactly. Facebook was “cool” with all the apps for Pages, but now things are a lot different. I think that, with Timeline, the most important things about the Page are design and rich and quality content. Desing, in the first place, because, if you have nice looking cover and profile picture, your page can really stand out from the others.
@ivanjovi | # | Top
Salsabeel said
12 months ago:
@ivanjovi , you are absolutely right , i agree with you , the most important thing is the cover design and the content , on the other hand i thing applications now are good to lead people to page not to keep the already fans .
@salsabeelkhalid | # | Top
Ivan Jovic said
12 months ago:
@salsabeelkhalid I haven’t had problems in keeping the people who liked the page, but I’m working everyday on spreading the word and increasing number of people who liked the page. Sure, apps were great, but, social media is changing every day, and we have to adapt to these changes.
@ivanjovi | # | Top
Rudy said
12 months ago:
Hey guys…thanks for your input.
Here’s what I’m doing since last night. Now the results are modest but since nothing else had worked to this point I’m very excited about where this Facebook ad is going.
Now my way of thinking may insult some people… but that is not my intention so let me apologize ahead of time.
Facebook brags that they have over 900 million users but to me the have 899 million freeloaders.
Like I said earlier no one logs in to Facebook with the intention of buying anything so, you have to think like them and give something away for free to get them on your email list.
Last night I decided to do that and as of now I have 73 clicks with 20 confirmed sign ups @ 12 cents per click. As I said modest but promising.
I will continue to tweak to see If I can get the cpc lower and test new landing pages.
I’m still trying to figure out how to email all my “likes” to become friends of my fan page…if you have any suggestions please let me know. thanks
Stay tune
http://facebook.com/phruugle
@relevant | # | Top
Vincent Edwards said
12 months ago:
RE: Header image
Wipdee doo. All the pages still look uniform.
its the early adopters and Gen Y that likes “cool” things… thats why everyone is on mobile devices (gen Y), while us old fuddy duddys are watching the tumble weed roll past on FB. lol.
Im starting to think that 1/3rd of facebook pages and users are “fake”… and people who click on ads are mostly from India who dont care much about what the ads offer.
Sorry if that sounds like a rant, but Im getting a bit tired of the smoke and mirrors and vanity metrics in facebook.
@vincentedwards | # | Top
Angela Ingram said
11 months, 3 weeks ago:
I’ve seen FB ads work. My colleague uses it for his business page and has gotten phenomenal results for fan growth. I think the key to Facebook ads working for your business is based on what you’re saying. How visually appealing is your ad, how appealing is your text? If I can get just small percentage of the 900 million users to like my page or click on my ad….I feel like my page and fans will continue to grow.
@angelaingram | # | Top
Jason Reilly said
11 months, 3 weeks ago:
I think a lot of people are forgetting one of the most basic lessons in a first year marketing program: build touches, not sales pitches.
Think of it as dancing. You go to a dance, and see a nice young lady. You don’t just walk over and drag her home by the hair. Well, unless you LIKE being arrested.
No, you smile, you might move to join her at a neutral middle ground like the bar or punch bowl, you introduce yourself in a non-creepy manner, you smile, you make eye contact, you ask her if you can get her something to drink, or perhaps eat. You might even ask her to dance, or to join you outside to talk. And then, if things have gone well, you might ask for her phone number to call her.
It’s a series of touches and romances between the marketer and the prospect. Facebook isn’t a bagging tournament for likes or instant purchases, it’s a dance hall to get a “Can I call you?”
That’s my two cents.
Jason
@jasonreilly | # | Top
said
11 months, 3 weeks ago:
I like what you said Andrea. Facebook for me started out as a way to reconnect with family as we are spread out over Canada and now I use it for business AND connecting. I’m still trying to learn Twitter to some extant although I do re-tweet sometimes. Facebook can be hard to learn though. I was very nervous in 2008 when I started but now am much better at it. I just need to spend more time on my business page.
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