said 11 months, 3 weeks ago:
I think a lot of people are forgetting one of the most basic lessons in a first year marketing program: build touches, not sales pitches.
Think of it as dancing. You go to a dance, and see a nice young lady. You don’t just walk over and drag her home by the hair. Well, unless you LIKE being arrested.
No, you smile, you might move to join her at a neutral middle ground like the bar or punch bowl, you introduce yourself in a non-creepy manner, you smile, you make eye contact, you ask her if you can get her something to drink, or perhaps eat. You might even ask her to dance, or to join you outside to talk. And then, if things have gone well, you might ask for her phone number to call her.
It’s a series of touches and romances between the marketer and the prospect. Facebook isn’t a bagging tournament for likes or instant purchases, it’s a dance hall to get a “Can I call you?”
That’s my two cents.