Is Facebook “broken on purpose” to sell promoted posts? (4 posts)

Topic tags: Ars Technia, Facebook, promoted posts, Reach
  • Kristy C. Cartier
    Master
    Kristy C. Cartier said
    7 months, 2 weeks ago:

    Fascinating article from the Ars Technia blog. I was wondering about the Reach drops + sudden addition of promoted posts myself… What are your thoughts?
    http://arstechnica.com/business/2012/11/is-facebook-broken-on-purpose-to-sell-promoted-posts/

    @kc_kreative | # | Top
  • Profile picture of
    Explorer
    Planet Zuda said
    7 months, 2 weeks ago:

    It isn’t broken, they are using a different model than they used too. This model does affect page views, but that isn’t their concern. They want to generate money. That is what they are concerned about.

    @planetzuda | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    7 months, 2 weeks ago:

    There are a lot of “conspiracy” theories out there, @kc_kreative  I just really believe that they are trying to figure out the monetization.  They know (or at least I hope they do) that they can’t make it a complete “pay to play” model or people will leave.  But they have to make money too.  I think they are just working on the balance right now. 

    @andrea-vahl | # | Top
  • Kristy C. Cartier
    Master
    Kristy C. Cartier said
    7 months, 2 weeks ago:

    @andrea-vahl Very true about finding the right balance. LinkedIn is an interesting comparison. They are doing well with revenue and providing for their users. Did Facebook not truly consider how it was going to make money before it went IPO? Or are the investors just more demanding because of who they are?

    @kc_kreative | # | Top

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