@fredericgonzalo, 

I read a similar article that said that selling on Facebook was like trying to sell to people that were hanging out with friends in a bar.  I think thus far no one has really done it right.  Facebook is more about building relationships.  Zappos and others have proven it’s a great place to promote products but it a social sharing type way.  I like the apps out there that share products people have purchased but having a storefront…I don’t know.  It may depend on the industry and how well they integrate the social aspects into their strategy.

i dont see it happening  either…facebook  has its uses  without it….. my  goal on  facebook is to  get  them  to  the store…

amazon  has  such an advantage  with one click…

It’s too soon to lament the demise of F-commerce. What we do know is that replicating retailers’ ecommerce sites is not the way to go about generating revenue via Facebook, at least for now.

@fredericgonzalo @vladiiancu “  I think it should be done done differently. You just don’t make a page, list your products and wait for people to buy like on amazon.com” Vladi you are absolutely correct I have been investigating this issue for quite some time, this is what i have managed to find out through 50 retailers across a variety of brands, simply placing a product on a post and sharing only has a 50% to 60% success in sales this is evident with the ever growing local town classified that sell their unwanted goods to their local community and surrounding areas these pages seem to be popping up  all the time so the average person is certainly doing OK ,I also found that on the same classified pages that there are a number of small businesses placing their ad and promoting their brand on the same pages and making sales.With regards to F-Commerce their are some apps that can be used to sell on Facebook but and I say “but” they still haven’t developed the app to its full potential to fully promote a brand, they all have their limitations and because of this their not user engaging mostly because of lack of real-estate and the check out process,  I do know that there are some developers that are working to get around that problem and what I have seen to date having the ability to have a complete website with a checkout process( yes, even using PayPal) without leaving Facebook is the first step in the right direction for retailers to sell on Facebook,