Terra Lynne Mrkulić
said 10 months, 2 weeks ago:
Hi there -
I would ask them the following:
1) If they use the post segmentation (language/location) feature on Facebook to target specific audiences per post.
2) Are they using any tools outside of facebook to measure KPIs
3) How would they describe the challenges B2B facebook marketers face vs. B2C
4) How do they view the relationship between ROI and social media? Is ROI important or is it just about customer engagement?