said 1 year, 3 months ago:
@jonathanlass I sensed no negativity in your post, so no worries there! Thanks for sharing your experience.
On your point of using ads, I use very targeted ads now. Admittedly, I have a low budget, but I’ve been very happy with the results I’ve gotten as far as the quality vs quantity of likes (because you are absolutely 100% correct on that and that is something I drill into my team and why I don’t do those “have a friend like us!” contests). I think it goes back to the differences in the business. Everyone can use some custom clothing, but not everyone is interested in coming to a comic book convention.
You are competing in a much larger space than I am. The event I promote is a comic book convention (Derby City Comic Con) in Louisville, Ky. I have essentially one year to convert anyone who comes to the Facebook page into a buying customer.
In this particular example, I will be setting up at an Arcade show with an overlapping fan base. I will already know (or at least assume) that the people coming by the table are 1) into “geeky” things and 2) attend events celebrating/showcasing said things. If they aren’t interested in liking our Facebook page to follow our guest announcements and other info, they, more than likely, won’t be interested in a the button or promotional swag we have to offer. It is really, unlike many businesses, an all or nothing proposition. Where as you can, over time, perhaps, convince someone why they should be wearing your clothes, I can’t convince someone who has zero interest in comics to come to the show.
Again, I appreciate the information (I didn’t see it as so much of a rant ) and discussions like this help me home in on what works and what doesn’t within the space I’m in. I hope you’ll continue the discussion and that others will jump in!