About six months ago SME featured an example of inbound marketing by a pool manufacturer who had tremendous success by replacing his traditional marketing strategy.
I would greatly appreciate it if someone could resend it to me.

Sorry for the delay in reply  @contacttm  Still feel like I’m catching up from a vacation last week!  Yes the example is Marcus Sheridan of Riverside Pools and Spas:  http://www.riverpoolsandspas.com/  He blogs about his change to inbound marketing at his other blog The Sales Lion:  http://www.thesaleslion.com

He has a lot of great posts about content marketing and how it has helped his company:  http://www.thesaleslion.com/selling-in-the-information-age-why-most-companies-are-falling-short/

Hope that helps!