said 1 year, 5 months ago:
@tasgolabruner the quick answer is – I would not take that route because it is about engagement not numbers.
Quite often people obsess over the numbers like they do on Twitter. If one is going to obsess then it should be an obsession on how to build quality content that customers (fans) will engage with by clicking Like and/or Share so that what you have posted will go to their friends and possibly friends of friends.
Building quality numbers and generating interaction is truly a multi-faceted approach. Besides developing quality content, you also have to reach out and learn what your customers really want from you. Use the Questions feature on Facebook as a starting point to drill down and find out. However, make it a fun activity where possible.
Reach out to your biggest advocates through email and/or newsletter campaigns and let them know that you are on Facebook. Be sure to let them know the benefits of joining you there. Think content on everything that you send out and that includes your emails and newsletters.
The human mind quite often works on the mentality of ‘what’s in it for me?’, because people just don’t have the time to waste. They want solutions, fun, an escape. I don’t know which applies to your customer base, only you know that.
Good relationships in life are earned and developed over time. The same applies in increasing people on our Facebook business pages. Remember, we want real talking people not numbers.
The advice that @AndreaVahl will provide this group will be invaluable. As a writer for Social Media Examiner and co-author of Facebook Marketing All-in-One for Dummies we have a great leader.
If anyone in the group is new to Facebook marketing, I do suggest you read Andrea’s book. I am a BIG reader.
Wow, I think I just wrote a mini blog post. See, this is what happens when you awake at 3:30 in the morning and can’t go back to sleep.