said 1 year, 1 month ago:
@systaley and @andrea-vahl thanks for the congrats. I’d love to celebrate, except I still can’t explain it!! My single biggest post in the way of reach is at 18k, but my reach just keeps jumping up. It just broke 200k.
I post fairly consistently, usually 3 times a day on average and I’m constantly testing different times to find the best times and types of posts for my audience. (i.e. some times are better for likes, others for more interaction like comments and shares). My target audience is teenagers, so catching them right after school can be good for likes but bad for shares (since you still can’t share posts via mobile).
Anyway, It seems as though it will remain a mystery. If anyone encounters the same thing or has additional insights (pun) as to why this would happen, please let me know!