@chrislay

Hi Chris,
Congrats on the big boost in reach!  That’s always nice.  Reach can be broken down into 3 categories:

• Organic – The number of people who’ve seen your post (can be fans or non-fans).
• Viral – The number of people who saw the post via a friend.
• Paid – The number of people that have seen your post through either an ad or sponsored story.

@chrislay DID  you  figure it out  chris?  the  same thing  happened to  my page today….  reach went  from about  2k to  7k…..  and  it  wasnt  anything obvious  .no  ad, no special post, i couldnt  see  anything unusual in the  insights   ..im  going to try and look at all the things they mentioned in this  thread…????   maybe  pinterest…

Thanks for all of the responses. Unfortunately, still cannot figure it out. @iamconsulting, none of my posts had more than 17k reach individually, the insights specifically say that it is from viral reach on a “post by others”, yet I look over all of the posts by others on my page and tags during that time and see nothing that would warrant that kind of reach. I’m happy to have the reach, but I’m nervous that it is some sort of bug. 

@systaley and  @andrea-vahl thanks for the congrats. I’d love to celebrate, except I still can’t explain it!! My single biggest post in the way of reach is at 18k, but my reach just keeps jumping up. It just broke 200k. 

I post fairly consistently, usually 3 times a day on average and I’m constantly testing different times to find the best times and types of posts for my audience. (i.e. some times are better for likes, others for more interaction like comments and shares). My target audience is teenagers, so catching them right after school can be good for likes but bad for shares (since you still can’t share posts via mobile). 

Anyway, It seems as though it will remain a mystery. If anyone encounters the same thing or has additional insights (pun) as to why this would happen, please let me know! 

Thanks,

Chris

OK, just ran into an article shared by my friend @jewelfry:

http://www.allfacebook.com/facebook-page-insight-2012-04
Here’s a quote from the article:
“So, what does this mean? Well, your numbers are about to go way up, particularly for your most viral content. Whether or not Facebook will apply this change retroactively is important. If there’s no retroactivity, it will be impossible to determine growth and improvement of your reach at the point of change. And many will undoubtedly incorrectly connect their growth to timeline.”
Makes sense to me now, hope it does for you as well.
Cheers!

This is a very peculiar case, i have a page which i have not done anything on for about 5months, infact i’m thinking of deleting the page, that is how inactive the page is. But yesterday i noticed a reach of 7,500; i was perplexed, i should it’s a glitch with Insights or something

@ideabloke Oh i see, Thanks

@ideabloke thanks  randy…great link….