said 1 year, 3 months ago:
Good stuff @casmccullough.
@ijazrafi at the end of the day “conversions” are the ticket. You want to focus your time, energy and money on the activities that are most likely to give you the greatest return on your investment. If I were in your shoes, I would look at what traditionally brings in the greatest results for my business.
Every business should have its goals, objectives, business model and marketing budget. Based on budget and business goals, sometimes the strategy in the early stages benefit from building relationships face to face. This model is highly dependent upon a great sales team. In this case, SM can initially be used to build your presence and could later be harnessed to also bring in sales.
Models that rely on SM to build their presence need to focus more on what they have to offer the end user. What is in it for them? Why should they include you in their busy schedule?
Facebook ads are great! The real question is, what do you have to offer in a Facebook ad that is likely to convert a user?
All this coming from someone who does not know your line of business. Just my thoughts on your question.