said 8 months, 3 weeks ago:
Hi Nestor, I am SO sorry I missed this post, @nessware Hopefully it’s not too late for you to prepare your talk.
Here are my thoughts on these questions:
1. I’m not sure exactly what you mean by this. Are you talking about how can businesses participate on Facebook? I think in that case things that businesses can do are: Start a Page to communicate with customers, Offer coupons and discounts, Use tabs to have people sign up for their newsletter, Run a Facebook ad, and I don’t have a concrete 5th one.
2. There are a lot of good posts about this. Here is one I like from Lisa Barone: http://www.businessinsider.com/6-things-not-to-do-on-facebook-as-a-brand-2011-2I would also add to this some of these things:
- Deleting negative comments (unless they are extreme)
- Selling too much and not adding value for your customers
- Being boring – I know this was listed, but I feel like it’s a big one
- Only talking about yourself – not encouraging conversation
- Violating Facebook rules – this one happens a lot when people run a Facebook contest with people saying, “like this post to enter” or something like that.
Hope that helps! I also found another post that is good about businesses using social media in general: http://socialmediatoday.com/social-business-guy/552306/top-10-things-you-never-want-do-social-media-avoid-plague
3. This is a great article from Mari Smith on this: http://www.marismith.com/reasons-use-facebook-for-business/ (I had problems seeing the article on Google Chrome but Firefox worked)
4. This is a broad question. There are a lot of good tips out there. This is one we have on Social Media Examiner: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/We also have a lot of posts more directed at social media in general: http://www.socialmediaexaminer.com/tag/social-media-leads/
I hope that helps! Anyone else have any good tips?