Facebook | Forum « How often do you post on your pages?

How often do you post on your pages? (9 posts)

Topic tags: editorial calendar, post frequency

Kathy Weir said
1 year, 4 months ago:
Just read this article and would like to hear your thoughts.
http://socialmediatoday.com/vj/426922/sharing-social-networks-how-often-too-often
I have a kitchen and bath design account and I post daily. I try to provide useful information and not be pushing the brand. Today we posted about the designer of the all edges brownie pan and a picture of the pan.
https://www.facebook.com/Arizona.Designs
In the month of December we talked about baking and cooking for the holidays. Who wants to remodel between Thanksgiving and Christmas.
What are your thoughts on this strategy. If you would like to LIKE the page and offer critiques I would appreciate it. Of all of the Facebook pages in their industry in Tucson, theirs is the most successful.
It would be great to get some critic and maybe we can help each other on our pages. Sometimes an outside look can make a difference. I was able to look at an account in Davis CA and see immediately what the issues were, offered suggestions and her numbers have been trending upward ever since.
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Gabriel Marinescu said
1 year, 4 months ago:
About that article, I think it should be read like this: Consumers think it is ok for a brand to send them ad messages on social networks once a month/week. As long as your social media activity is, wel… social it’s ok IMO. Post thing that have value for your public, whith what they will interact, and things they will like and share. Think atraction marketing. As long as it doesn’t “taste” like an ad it’s ok.
Otherwise, the numbers I know, and which seem right to me, are
- 2 to 5 times a day on Facebook. Remember it is called social media for a reason, so don’t be afraid to show your human side also (you can post pics from the office and so on).
- A tweets life is short. Data from bitli.com shows that, after a few hours of posting, a link is lost. So don’t be afraid to repost that link (you could do it with different copy).
- Regarding Google Plus i don’t really know. I’d say about the same as Facebook, though + seems to me a bit less social and more business focused. I’d go for social here also, but a litle less (i might be wrong).
LinkedIn, Instagram and so on I don’t know. Maybe someone else can share
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Rory Ramsden said
1 year, 4 months ago:
@Kathy Weir @Gabriel Marinescu
My 2 cents worth says… Don’t focus on the kitchen [the product], focus on what you can do once you’ve got it… recipes, tips and tricks for preparing and keeping food, interviews with chefs in the area, FAQs about what to look out for when buying a kitchen, or a range, or anything that is nothing to do with what you sell.
Best to blog about it.
Then you can post away to your hearts content because as @Michael Stelzner says in his book ‘Launch’ – read it, please – you will become the go to sauce – excuse the pun – for anything associated with your market AND kitchens/bathrooms too…
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Dennis Chica said
1 year, 4 months ago:
@kathyweir I’m going to comment from a Fan Page point of view since that’s my specialty. Personally, when I first hit your fan page, I had no clue what you did. Seeing the cake dish, I automatically thought you were a baking or food recipe type business.
Having stumbled upon your fan page, it would not make me hit like, not knowing what your about and i’ll more than likely leave the page. A fan page can help you get your point across as to why they are there and why they should hit like and stay a fan.
On the side of keeping the fan interested, I think your target market is a bit difference. You have that one time client. It’s not a every day product you can buy or use, but a once type product, which could be a huge purchase. Which normally is a large purchase and requires a lot of competition shopping and learning.
Why not approach it in 2 ways,
1. Have pictures design idea of what you can do with a kitchen and bathroom (or examples you did). Show amazing pictures that wow on your wall and gallery, that makes you want to scroll down and show them I know what i’m doing.
2. The other route, maybe a kind of DIY approach for suggestions, which keeps them looking back, and when they realize how hard it really is, contacts you.
LOL, i could go on and on.
I do however like the idea that @roryramsden said on “ about what to look out for when buying a kitchen, or a range, or anything that is nothing to do with what you sell.” But if your focused on remodeling, you still may get lost on it.
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Samantha said
1 year, 4 months ago:
You have to remember that not everyone sees every single one of your post. You may post once a day, but one person may only see one post a week. I don’t know about you, but I’d say that for each post I post, only a small percentage of my fans actually see that post. I guess it depends on how good your edgerank (is that what it’s called?) is.
@amoresocial | # | Top
Kathy Weir said
1 year, 4 months ago:
@gabriel,@roryramsden,@dennischica
Thanks for your input, I appreciate another set of eyes. We are discussing a blog to reside on their webpage. I want to more tightly integrate their web presence with their social media. I like the idea of DIY tips. My goal for this year is to include a picture with all my postings.
The idea of outside opinions on our pages is a great idea from my point of view. Any and all input would be greatly appreciated.
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Gabriel Marinescu said
1 year, 4 months ago:
I think that providing content related to your brand is a great ideea. It would greatly increase your visibility. Ideeas about citchen design, or recipies, or DIY… chose one and focus on it. Also bring people to events on your page. Interiour designers or chefs etc as experts and hold Q&As on your wall. Ask clients to put pics with them using the products they have from you. And so on, and so on
[Later edit] If it’s called “Arizona Design” i’d go with design ideeas. And don’t forget StumbleUpon (a great resource) and Instagram.
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Don Purdum said
1 year, 4 months ago:
@kathyweir- Kathy, we try to post about five or six times a day on Facebook. Of course, it’s a mix of stuff and you never know when someone is on and it hits their wall.
Our mix includes a link to the most recent blog for the day, and interesting article, a stat, video, etc. that we think engages, educates, and entertains our audience.
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Randi Thompson said
1 year, 4 months ago:
@kathyweir Hi, Kathy.  This is an issue that everybody is concerned about. Personally, I think the amount of comments, or what we are sharing in them, is effected by how we use our comments. There is a way to use them to sell that works both on our pages and on others. I started out commenting like most people. Once a day. At that time, I was spamming other popular pages in my field with ads. Of course, they never worked. As time has passed I am now posting at least 3 times a day on my main page. On Friend Friday I will be posting even more. My followers also are allowed to post what they do, or what they would like to promote, as long as they follow the comment guidelines that we share.  I find that my followers love knowing how they can create comments that attract more people to their pages or comments.   Finally, How to Create Comments that Sell
@gabriel Gabriel, I agree!   It is how we can get people to interact on our comments that really matters. Without getting other people to participate in our comments they are a waste of time and space. I also am on Google+ and really like it. Since it is new to me, I am posting an average of once a day on both my business and profile pages. I also am involved in the Hangouts.

@roryramsden Rory. You are right on! Share the benefits and get the people to interact! I have found as long as my comments are interactive, or interesting, that they are often shared, and that is what I want to happen. The more likes and comments we can get on each thread we start, the further they go out into the newsfeeds so that those who are looking for what we have, can find us!
@dennischica Those are great insights on a Fan page. I have seen so many that I have no idea of what they are doing our how to promote it.   Oh, wait. that is also how I started! It is really the quality of our comments, more then the quantity, that makes a difference.
@amoresocial You are right. Samantha. Those who have a large following will not see our comments. Unless they come to our page. I have found that with time, that now more people are coming to my page to see what I am sharing instead of looking for it on the newsfeeds.
@donpurdum Don, I am right there with you. I think with time, that we are able to “train” our followers to expect more from us. If we share comments that engage, entertain and educate our followers, they will look for what we have to share with them.
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