Facebook | Forum « How much is a ”Like” worth?

How much is a ”Like” worth? (25 posts)

Topic tags: engagement, likes, opinion

Alexandra Briggs said
7 months ago:
Saw this article this morning about what affect a “like” has on stock prices. Thought I would share with my fellow campers: http://www.npr.org/blogs/alltechconsidered/2012/10/23/163434283/how-much-is-a-like-on-facebook-worth-for-a-companys-share-price
What do you think? I believe marketers are acknowledging there is not much sense in tracking the “vanity metrics” of likes but do you believe differently? How do you believe likes have impacted your page?
@alexandrabriggs | # | Top
Andrea Vahl said
7 months ago:
That is a really interesting article @alexandrabriggs- but I’m finding the skeptic in me saying that it can’t be right. I don’t know his methods but it seems like correlation wouldn’t mean causation. But it’s strange that they did track closely.
I think there are a lot of people wondering the same thing – I know I’ve seen people say things like: “well they have 10,000 Likes on Facebook” or they have “50,000 followers on Twitter” as proof that they know what they are doing. Not always the case
@andrea-vahl | # | Top
Mark Johnson said
7 months ago:
I don’t believe a “like” has any inherent value unless you engage it in some meaningful way.
@mtheory | # | Top
Kenneth Golden said
7 months ago:
The “” Like “” to me seems to stroke the ego. I believe that you need at least 30 Likes before you can access the graphs and details for a Fan Page.
Those who are obsessed with getting thousands of likes to me are just spinning their wheels unless they are being converted into bottom line sales or helping you recruit in some way or another.
@klg007 | # | Top
Ann at greenoak said
7 months ago:
we arent a on the stock exchange…lol…..but our stores facebook community   is sure a part of our actual value….they would look good to any buyer if we were for sale….
I WANT A LOT OF LIKES….of the right kind….. thats why i dont do contests or  freebies or trades or even asking for likes….. well until now with this crazy new reality on facebook;…
..but one like can be fabulous…… i just had a customer from  about 6 hours away come to us and buy over 20 pcs of furniture…. she   saw us on facebook!!! and talked to me on there several times before coming   to us in person….i dont know what path   happened….but   it was thru facebook…….. i just dont know what to do now..that the reach on my most attractive feature, pictures, has been downgraded   by facebook……
@alexandrabriggs i hear about my facebook   from   people in OUR store every single day….so to me   MORE IS BETTER…..
@annfurnivall | # | Top
Mark Morris said
6 months, 3 weeks ago:
Share your pics to other places Ann at Greenoak. Use IFTTT to set up a situation where your pics are posted from Instagram into Facebook and Pinterest. Spread the love around a little. Also, Twitter is a great way to share pics and drive traffic to Facebook pages and with a little automation, through IFTTT you can do it all with the same posts you have been making already.
@themarkrmorris2 | # | Top
Ann at greenoak said
6 months, 3 weeks ago:
@themarkrmorris2    good points……..but im not there on instagram yet, but it is back on my list……and beinG Ooutside the tekk bubble i have no idea what IFTTT is but i can google…lol….. …..   i sure do a lot on pinterest……….have about 2000 followers…my customers talk about it a LOT….and sometime bring pictures from my boards in….
..   the great thing about facebook is its mostly actual people   who have been to our store…. ….and dang….most probably never bother to like   even tho they probably saw and  absorbed our posts….. the silent ones are who i will really miss….
im planning on using the promoted posts now.using   the best posts …..on a budget of maybe 10 to 20 $$ a week…..and instagram, if i can manage it….
@annfurnivall | # | Top
Mark Morris said
6 months, 3 weeks ago:
With your promoted posts, we are finding it best to wait for posts that attract attention. Once a post has a few likes, or shares, it is well worth the $5. Those that don’t attract attention before promotion, almost never do much better when promoted. You might offer a weekly discount or prize for those that share posts, or like things. Offer special discounts for Facebook fans and give a dollars off coupons in store for people who become fans through mobile. We had one client that set up a tablet for checkins and new fans.
@themarkrmorris2 | # | Top
Albert Mora said
6 months, 3 weeks ago:
@annfurnivall
I dont’ quite agree with this, hope you don’t mind
“I WANT A LOT OF LIKES….of the right kind….. thats why i dont do contests or freebies or trades or even asking for likes….. well until now with this crazy new reality on facebook;…”
If you do very targetted promos, you can get very targetted fans.
@albertmora | # | Top
Ann at greenoak said
6 months, 3 weeks ago:
@albertmora i think we do have very targeted fans….thats always my goal……..we are in a strong niche…. and most of our fans, i assume, are interested in what we are interested in….
i really dont believe in contests …and have tried ads with little result…. i think most of our growth has come from our natural networking and word of mouth from our customers…… we have 3700 fans…. i used to reach 1000 regularly!!!! dang , not now unless its just text…
do you have a good plot for dealing with the new reality on facebook?
@annfurnivall | # | Top
Albert Mora said
6 months, 3 weeks ago:
@annfurnivall
I’m not saying you do not have targeted fans, sure you have them!. I’m just saying that with promos you can also get targeted fans, I’ll give you two examples:
- Let’s say you reward those who “like” your facebook page with a white paper called, for example “The complete guide to choose the perfect antique” or something similar
- Or for example, let’s say you organize the following photo contest “The most original antique in town, send your photo to participate, the winner will have a complete rehab package for free”
I’m sure you would also get taregeted fans with these two examples.
@albertmora | # | Top
Ann at greenoak said
6 months, 3 weeks ago:
@albertmora good idea , especially if i were running ads or trying to get new fans who havent heard about us already…….
..my way is different…. usually our fans are referred by friends or have already seen the store and naturally want to sign up on our page…so far anyway i have been against contests or even asking ofor likes… and the few times i have tried them they have not been interesting to my kind of buyers….
did you see my question? .
@annfurnivall | # | Top
Albert Mora said
6 months, 3 weeks ago:
@annfurnivall
I don’t have a good plot…yet. Read this thread, it’s quite informative
http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/can-your-improve-your-edge-rank/
@albertmora | # | Top
Ann at greenoak said
6 months, 3 weeks ago:
already went there but thanks…….. i guess we are supposed to forget how high we used to be and start down here where we are now..actually i have had several text posts go over 30% [1000] this week… but that wont be near as good for our store as my picture posts that used to get that high….
@annfurnivall | # | Top
Melodie Licht said
6 months, 2 weeks ago:
@Ann at greenoak … just wondering if you use Pinterest? Since text seems to be the way to go with Facebook THIS week, try this tip I learned from Social Identities.
1. Put only text in your status update – post it.
2. Add a link to your source (photo source in Pinterest) to the COMMENTS section right under your text post.
I just tested it on my Page and the thumbnail shows up in the link below – of course, they also have to click on it to be taken to Pinterest, but once there, they can view all the photos you’ve posted.
@melowout | # | Top
Nur Ray said
6 months, 2 weeks ago:
Companies like LIKES.
I just need to ask a question. How can I start a discussion as I am unable to find the right way of doing it. Hope I can find my way round
@ilknur | # | Top
Ann at greenoak said
6 months, 2 weeks ago:
@melowout thanks for making putting the link in the comments more understandable…..could i put   a link to   a facebbook picture post there?
im on pinterest and like it a lot….but its national   so not as valuable as my   faceboook   fans who are almost all within driving distance and have probably been actual customers in the store…. i dont sell on line…i have about 2000 pinterest followers and 3700 facebook   fans…..
my evolving plan is to still put lots of picturres on and sprinkle   lots of text posts on too…and   do a promoted post every week…. with probably an album   of the weeks new inventory….
@annfurnivall | # | Top
Ry Russell said
6 months, 2 weeks ago:
A like is only worth as much as they buy from you. A like needs to be fostered and engaged into becoming a customer. Turning a like into a customer is grooming process. Build trust, community, authority, and intimacy; and that can lead to a valuable, long lasting relationship.
@ryrussell | # | Top
Melodie Licht said
6 months, 2 weeks ago:
@Ann at Greenoak Yes, you can post a link to a photo uploaded to your profile. If you grab the link from the photo it is not very pretty…. looks better if you take the link from the address bar instead – it is a little shorter.
Check the status update I just tried it on and you’ll see what I mean: Whispers In Motion
@melowout | # | Top
E N Brown said
6 months, 1 week ago:
Off topic —
Hello @ilknur — just scroll up to the top of the section of whichever club you are viewing — there is a “new topic” button when you are not in a specific thread.
@supereb | # | Top
Tara Husband said
6 months, 1 week ago:
Extremely interesting post, Alexandra Briggs. I agree with you that marketers don’t care as much about the numbers but the engagement. It’s been said you’re judged ‘sexy’ or not on Facebook by how many replies and shares you have. ha
On the other hand, regular business folks who hire me still say “WOW” at the high numbers compared to their # of likes I have for our smaller community.
@tara-husband | # | Top
Lek Kong said
6 months, 1 week ago:
The value of Like is dependent on you, how you got the Like and what kind of content you use to keep people engaging with your brand. Like does not equal to subscriber or viewer.
@kongkatong | # | Top
Carissa Coles said
6 months, 1 week ago:
I am struggling how to get more likes. How do I start it?
@webpreneurph | # | Top
Laurel Moring said
6 months, 1 week ago:
@themarkrmorris2 I really like your comment about waiting to see if posts get traction BEFORE promoting them. That’s something I hadn’t tried as I just always assumed the likes and comments would come with promoting the post. Thank you for sharing, I will implement this now!
@laurel-moring | # | Top
Abraham Geofrey said
6 months, 1 week ago:
hi guys i am new here, cos your Facebook discussion seem interesting, please do carry the newbee along. thank you so much fellows.
@abraham-geofrey | # | Top