How much do you charge for your services? What does that include? (11 posts)

Topic tags: fees, hiring, setup
  • More and more I have been seeing questions like ‘how do I find a great online marketing company without spending a ton of money?’ or ‘How much for a custom app?’, ‘What should I pay for the build-out of my pages?’ What price bracket should I charge for my services? 

    Since we are all mostly in the business of Social Marketing I think we should all answer the question of what does your service fee include and how much does it cost? Personally I would also like to know what sets you apart or makes you different from the next guy/ company?

  • Price can be a tough thing to generalize, @ashleyhyde  I do have my consulting prices on my website (and I liked the recent article from Marcus Sheridan on Social Media Examiner about talking about pricing).  I charge $97 for a 45 minute session and we cover anything the client needs during that time.  I usually spend time ahead of time looking at their profiles and have them fill out a form so I can prepare. 

    I have done social media done for you services but that is a custom quote and depends on what the client needs.  I’ve seen quotes for these types of services that range from $300/month up to thousands per month depending on the level of service. 

    Then I’ve also seen Fan Page custom app creation and installation prices range from $200- $1000.  So it can be all over the map.

  • Greetings @ashleyhyde. Although the US and the European markets might not be that comparable, here’s some figures. 

    The standard rate here in Switzerland for “simple” things like website maintaining is CHF120, equals $130. For all of the more complex stuff (press releases, story writing, translations, photo coverage, website implementing etc.) we go for CHF140/$150 per hour. Both figures include every action needed to reach the agreed goal.

    For bigger projects like building a website from scratch or the media coverage of an event I offer an all-inclusive price that totally depends on the precise requirements. These packages, however, usually are reduced compared to time.

  • @ashleyhyde

    My company, Omnibeat,  is especially great for businesses working in the local area.  We are working out of Los Alamitos, CA.  Any business in Southern California is welcome to try our services out.  Help businesses clean up their online presence and build a better one.  We help rebuild websites, create social media profiles, and consultations.  We ask for signing fee and a monthly maintenance fee. Any maintenance client has the privilege to ask for any type of help.  We give them hands-on assistance from our friendly tech people.  We can assist any other marketing idea too–videos, photos, press releases, and so on.
    However, we do not like to ghost write for clients.  Our goal is to encourage them to embrace social media, not hand it over to someone else.  Theres much more, but I don’t think we can fit it all here.  Please visit our website!
    tweet @GoOmnibeat 

  • @ashleyhyde, Had a friend share this link. The prices honestly seemed a bit high, but the article itself was very helpful to me. 

    http://www.mackcollier.com/cost-of-social-media-in-2012/

  • @ashleyhyde as @andrea-vahl says, prices vary and depend on many factors including nature and size of services. @andrea-vahl that article from marcus was really awesome. What touched my heart was his line: “If you are fearing in putting your prices on web, imagine how prospective customer would be feeling.” 

    @ashleyhyde can refer price example given by @ecumenix

  • I develop websites that start at $1,000 and go up from there. It depends so much on how many pages they want/need, does it include a blog? social media set-up? initial SEO, tie-in to review sites..I also manage social media campaigns. Again I have various price points starting at $175/month ranging up to $500/month. Every campaign is tailored to my clients needs and vaires greatly as half are B2B, half B2C.

  • Thank you so much for your feed back I greatly appreciate it! When we start with a brand new page for at least 6 months we run very generic contests that are designed to just get the fans listening, interested and start sharing your content with their friends and family. The general contests can be tailored to your genre of business. Of course if you have something you want us to tell your community we will but not if it is salesy we will not post about your daily specials or your 50% off today, If you just printed all new menus or are having an anniversary party now that is something we should tell your community about!  As for the price it will start to go up but only after we have done a great job for you, every client starts at 99$ and with 1,000 followers, we run our promotions for 8 months and now the client is at 10,000 followers the price goes up to 149$ because there is so much more engagement and we have to monitor and respond much more closely, the idea is when more people are positively talking or spreading word of mouth through Facebook about your business the client has more happy customers who come back more often putting more $$ into the owners pocket. If you go to our websitehttp://www.crowdsmartmedia.com/contests/ you can see the different contests/ promotions. Some of the contests are already designed for specific businesses for example ‘ Midnight Snack Artist’ will not work for a business if they don’t serve food. We have already thought of everything for you! I hope this explains exactly what it is that we do and why we charge so little, if you want to see some examples of how successful we have been privately message me and i’ll be more than happy to show you! 

     @andrea-vahl thank you for the info, may I ask you who would be your typical client for the consulting services versus the done for you services? I did just go search for the article, I agree hiding your cost does not do a whole lot for the business or the potential customers. My mother always said if there is no price at all it’s going to be too expensive!

    @ecumenix Thomas, I completely understand how the pricing will translate from market to market but my question to you is how do you translate what you do into social media for your customers? Do you create the collateral and then they have the choice and responsibility of how to distribute it? And thank you for the feedback it’s refreshing that we have so many geographical markets all here together!
    @nelsonta I can understand what it is that you do and why you feel strongly about not ‘ghost-writing’ but how much do you charge for your signing fee and maintenance fee? I’m really looking to see how what we offer correlates to what we all charge? 
    @chrislay Chris thank you for the article! I know that our client portfolio is all over the board from mom n pop’s to nationwide brands. I know from personal experience that the small business owners that we work with could not feasibly afford to pay an hourly consulting fee or a large set-up fee. Which is why we went with the pricing structure that we did! 

    @moinshaikh If you enjoyed that article you should read the one Chris Lay referred to!
    @ellenpartal Ellen thank you for your input! Let me make sure I am understanding you correctly.. You charge a monthly social management fee and then if your customer want to run a specific marketing campaign it is an additional fee correct? Also since your monthly maintenance fee changes what type of client is on the low end versus the higher end?

  • I apologize for not responding sooner, I was out of town preparing for a top secret guerrilla marketing campaign for one of our nation wide clients. It was a ton of fun but I do not enjoy being so disconnected.. 

  • @ashleyhyde, I am glad you asked (although you may  not be). I look at the clients bigger picture and manage their entire Online Reputation from social media (facebook, twitter, google+, blogs) to review sites (yelp, google maps etc.) Depending on the client, a low end would be a simple Facebook campaign on up to managing all of the above as well as managing their paid campaigns with other vendors (ie:yp.com, PPC campaigns) and free listing inclusion. My favorite client knows they need to be on the web, but are guarded about what to do, how to start, who to trust, etc. I run analytics and several other tracking programs to provide them a quarterly 1-pg. snapshot of what kind of return they are getting from their online prescience. Three-fourths of my marketing campaigns started out as website clients. It’s like a dance, we get to know each other and I don’t quote an on-going management fee until the site is done and I know we are a good fit. Like  @nelsonta I don’t want to ghost write for someone in a vacuum but as SM get more sophisticated so does the risk to the biz owner. Mine don’t think about what can and cannot be a ‘Cover’, or the legalities of re-posting, or posting someones likeness without a release.I only take on one vertical in a market. I consider running social media for two competing verticals a conflict of interest.I share all of this with you as I would really like to know your thoughts. The downside of this is I am always running out of time. Maybe I am too invested.

  • @ellenpartal Yes I completely understand now, we were doing the same sort of thing and time was a HUGE factor! Not to mention that the business owner never understands why they have to answer the phone and enter the four digit verification number for their Yelp! profile. It was like every time we set up a new client we had to explain over and over why we were doing these things. Now we have trimmed it up and slimmed it down to what it is that we do best and we charge a lot less for it. We no longer manage their full online reputation, we stick to Facebook, Twitter and G+, but we do a general search at least every other week to ensure nothing crazy is going on with them. Thats not so much my opinion but my experience, hope that was what you were looking for.


Add your voice to the discussion

Existing members: . If you do not have a SME account, .