Facebook | Forum « How many likes do your clients’ pages have?

How many likes do your clients’ pages have? (5 posts)

Topic tags: engagement, goals, metrics

Rob Peck said
1 year, 1 month ago:
Hey SME folks,
Beyond the usual disclaimer (which I give too) that it depends on the industry, brand awareness, goals etc… about how many fans do you shoot for promoting a client’s page? Just curious.
Thx
@robpeck | # | Top
Ann at greenoak said
1 year, 1 month ago:
just an fyi…im in woman oriented retail with a popular local store and have 2600…. i personally know lots of other local stores withover 1000….so if you told a retail store client that 200 was great it might not ring true…
@annfurnivall | # | Top
Nichole Schlecht said
1 year, 1 month ago:
@robpeck
Unless the client has defined a specific goal, I don’t target a specific number. I define their market and target them through optimization, influencers and ads.
@iamconsulting | # | Top
Rob Peck said
1 year, 1 month ago:
@annfurnivall thanks for the input Ann. FWIW I value your input a lot, intuitive understanding of social from a small business perspective. You seem to have really taken to digital naturally.
@iamconsulting Right, I won’t commit to a number either unless that is the pure scope of work. I have a “get me 10,000 fans through Facebook Ads now” project running right now actually and it’s a lot of fun. So not expressing to the client, but what number do you personally think is good for the average SMB? 7 would be unacceptable, 500,000 wouldn’t be realistic, where in between do you like to land?
@robpeck | # | Top
Nichole Schlecht said
1 year, 1 month ago:
@robpeck
It’s hard to say without more information. I don’t have a specific number I shoot for for every client. Much of the work I do is understanding the client’s goals, develop a strategy and implement it to meet and/or exceed those goals.
Once I have a good grasp on what they are looking for, I do have an idea of what the bigger picture will look like and how to get there. It’s different for every business. It could be a few hundred or tens of thousands. It just varies too much to put a specific number on it.
@iamconsulting | # | Top