said 1 year, 4 months ago:
@randithompson Sure! For SMBs, the person who handles social media (owner, marketing person or other), should set specific times aside to monitor and interact on social media platforms, according to the strategy you have put in place.
If Facebook is central to that strategy, you can probably make it under one hour per day. For example, Monitor first thing in the morning (8am) to see if comments, likes or pictures & videos were uploaded to your FB wall. 10-15 minutes.
Post according to your editorial calendar, if you have one (you should): contest, question to fans, simple quote of the day, video of the day, etc.
You can come back around lunch time to monitor, respond to questions and comments. 15-30 minutes
In the afternoon and/or in the evening, set aside another 15-20 minutes to monitor, respond, etc. Combining the three time periods, you dedicated roughly one hour to your Facebook page, which has become a customer service channel, a lead generation potential (for cross-selling or up-selling, by responding to questions) as well as an engagement tool with your customer base.
Obviously, you can mix & match this scenario, adapt it to your reality, business and industry, but you see the point. Social media doesn’t have to be time consuming – it shouldn’t be – if you have self-discipline. Easier said than done, I know