said 6 months ago:
Hello @iancampbell, I completely get what you’re saying. Here’s the bottom line, facebook wants you to spend money, period.
Since they went public in May, they have been under a lot of pressure to perform. If you have noticed, they have now integrated the “promote” feature into the personal profile updates (It started with the pages updates).
The low reach is deliberate, and there’s really nothing one can do about it. Also, they are measuring the engagement on your posts, and if your posts get a lot of activity, they will push it to the top of the news feeds.
If you’re looking for more engagement, then you’ll have to spend a bit of money on ads. I’m currently working on a video training course that will focus on facebook ads basics. All the best.