Facebook | Forum « How Important is to have Landing/Welcome Tab on Facebook?

How Important is to have Landing/Welcome Tab on Facebook? (26 posts)

Topic tags: Facebook, fan gate, fan page, landing page, tabs

Ijaz Rafi said
1 year, 3 months ago:
Hi Club,
I would like to know the opinion about facebook landing/welcome tabs. that how important it is for a small/large business to have it on its fan page?
If yes then is it good to have Fan Gate as well to ask for LIKING THE PAGE?
Looking for everyone’s input.
Thanks,
Ijaz Rafi
@ijazrafi | # | Top
Russell Allert said
1 year, 3 months ago:

@ijazrafi Hi Ijaz
I think everyone should have a landing page and studies have shown again and again that Likes increase if you have a good landing page.
You can easily set one up with ShortStack for free so there is really no excuse not to have one.
I would recommend making the page easily readable with a list of reasons why people should Like your page. It’s a simple concept but not everyone does it well.
Fan Gating is not 100% necessary but if you have someting specific to offer and you are building up your likes then go for it. Just make sure it is worth while for people to Like you page for.
Cheers!
Russell Allert
@russellallert | # | Top
Ijaz Rafi said
1 year, 3 months ago:
@russellallert Thanks Russell for the quick and perfect info.
I have used ShortStack but not enough for me as being a web developer i feel to design it my self with multi options where i can play self and can do anything whatever and where in the page i want.
There is many other apps as well but whenever we need something specific either they don’t have or they ask for regular monthly payments.
But still these apps for good for the people who are not familiar with the web development.
Looking for more comments from all others…..
@ijazrafi | # | Top
Ian Pace said
1 year, 3 months ago:
@ijazrafi @russellallert Personally I hate then. I want to be straight on the wall to see what info is being shared and how active the page is.I can see why they would be useful for pages that need something explaining. But just not for me no matter what the studies say lol
@pacey | # | Top
Gabriel Marinescu said
1 year, 3 months ago:
You could picture the next scenario. You arrived at a party. Would you like the host to welcome you? Maybe give you a glass of wine and tell you where the snacks are and so on? Well, that is the landing page. A short welcome message with an introduction and, possibly, a freebie. It adds value both to your fans and to you (increased number of likes).
@gabriel | # | Top
Ian Pace said
1 year, 3 months ago:
@gabriel Or this one. You go out clubbing ready to dance and see what the atmosphere is like but….. Ohhh wait I have to stop at the entrance and read about the place first.Why make facebook users wait? Unless the page really needs explaining what is the point?
@pacey | # | Top
Gabriel Marinescu said
1 year, 3 months ago:
@pacey I agree one risk of a fangate is making people feel like they have to click in order to get what they want. And I also find more disadvantages to it (like, if done wrong, it inflates your fan count but does nothing for engagement).
But I also see benefits in it. The solution, I’d say, is to try and not make you fans feel like it’s intrusive. Make it short, sweet, and add benefit. Give them something of worth. Thus, you do not have to stop at the club entrance and read about the club, but find out you have a free drink waiting for you at the bar.
@gabriel | # | Top
Gabriel Marinescu said
1 year, 3 months ago:
@pacey I want to add another thing. I understand what you are saying. It happend to me once to go to a page, find a fangate and feel disappointed. So why is that? I went to that page because I wanted to find out more about that brand, and the welcome tab was supposed to tell me just that. I’d say the reason is that it was badly designed. Just as I ran into fangates that i liked, because they gave me something valuable and good info. I think this is the main point when it comes to welcome tabs.
Also consider this. Many will forget to like your page if there is no in their face CTA, even if they are interested in what you have.
@gabriel | # | Top
Ian Pace said
1 year, 3 months ago:
@gabriel I would much prefer people forget to like my page than feel forces to like it for access to the content
@pacey | # | Top
Don Purdum said
1 year, 3 months ago:
@ijazrafi @pacey
Here is my opinion. Test and measure. For one month, put up a landing page. Change it’s message every once in a while. Take it down for a month. Alternate it for a few months and see how your prospective audience responds.
Personally, I like them and they inform me about the focus of the page. If the landing page is screaming sell me instead of inform me, I won’t follow. Sales on social media isn’t about product or service, it’s about engagement.
The problem isn’t the concept of the landing page, it’s how it is used.
@donpurdum | # | Top
Gabriel Marinescu said
1 year, 3 months ago:
@donpurdum Well said
@gabriel | # | Top
Naurene (Bree) said
1 year, 3 months ago:
testing is key as pointed out by @donpurdum, but IF you’re there for business, I think you’re missing a big opportunity . I also think it’s nice if you offer something in exchange for the LIKE. To pick up on what @pacey was saying….would you feel differently with this scenario…..The club stops you at the door and asks you to read a very brief description or menu or whatever (let’s face it a landing page shouldn’t take too long to read) and you’ll get a free drink or 10% off your order, then would you think it was horrible. If you don’t want to, fine…come right in because you can still get to the wall without liking the page be happy. I think you should offer something if they like your page is my point so there’s a sense of exchange….
@ndonelly | # | Top
Ijaz Rafi said
1 year, 3 months ago:
@ndonelly @gabriel @donpurdum
its great to know all the opinions…thank you alll…
@ijazrafi | # | Top
erica insley said
1 year, 3 months ago:
I agree with many of the comments here. Try it out for a while and see what results you get. I believe its different for every product or service and industry. Forcing someone to “like” the page is not worth it because in my mind you want engagement and quality interaction be it 5 people or 500. The welcome page is a great opportunity to Keep It Simple….tell me what its about and what I’ll find on here and I may stick around.
@einsley | # | Top
Janet Fouts said
1 year, 3 months ago:
It depends on the goals of the page. If you want them to opt into something, cool, put up a landing page, maybe with a fan gate to get them to opt in. After all, once they’ve fanned your page they’ll probably never see that tab again.On the other hand, if what you are trying to do is build conversation and a sense of community you may not need the landing page.
@jfouts | # | Top
Mac said
1 year, 3 months ago:
it’s like @jfouts says, it depends on the objectives. I’ve been reading that people consider FB a marketing place without the intention of direct sales. If this is true (you’ll have to test) then you have the job of making people actually like you. And I don’t mean clicking the button. They have to follow you somewhere else and buy something from you.
@richardmclaughlin | # | Top
Janet Fouts said
1 year, 3 months ago:
@richardmclaughlin People say I say “That depends” a lot when I’m talking about social media, but it’s true. Every case is different, and how each client wants to use social media for their business needs a fresh approach.
As for getting people to like you, that should be the ultimiate goal if people want a long term relationship with their fans. Otherwise it’s just a billboard in the desert.
@jfouts | # | Top
Moin Shaikh said
1 year, 3 months ago:
@ijazrafi it depends upon nature of your business but i feel that whatever type your business is, a beautifully designed landing page will really make a lasting impression on the fans and will give you lots of opportunities with your prospective customers
@moinshaikh | # | Top
Ijaz Rafi said
1 year, 3 months ago:
Input from all of you making it really interesting for me and my clients. love to read more about it….Thank you alll @moinshaikh @jfouts @richardmclaughlin @einsley @ndonelly
@ijazrafi | # | Top
Ijaz Rafi said
1 year, 3 months ago:
Input from all of you making it really interesting for me and my clients. love to read more about it….Thank you alll @moinshaikh @jfouts @richardmclaughlin @einsley @ndonelly
@ijazrafi | # | Top
Naurene (Bree) said
1 year, 3 months ago:
@richardmclaughlin @jfouts Yes FB is first and foremost SOCIAL media – a chance for people to get to “know, like & trust” you. Really like the old-fashioned days when you didn’t go to CVS, you went to the corner drug store and trusted the pharmacist because you had a relationship with him and while stopping their for your prescriptions, you would pick up some other things he/she had for sale. And when you didn’t feel well, he/she would give you some suggestions even though they weren’t making a sale – they were just being friendly and helpful.
@ndonelly | # | Top
Mark Johnson said
1 year, 3 months ago:
A nice Welcome page sets the tone for your users visit and can present your page in an optimal way. Fan-gating should not be an ultimatum. You should have content initially available with deeper content that can be fan-gated. That way you don’t immediately alienate the growing number of people annoyed with fan-gating.
@mtheory | # | Top
Francine Bishop said
1 year, 3 months ago:
I think a Welcome page separates a business page from all the other “stuff” we are bombarded by on a daily basis. Like everything in business we need to stand out, be memorable and make it very clear what the benefit is to the visitor in liking our page. The best pages I’ve seen are simple but grab my attention.
@francinebishop | # | Top
That Social Dude said
1 year, 3 months ago:
Hey @ijazrafi,
I completely agree with @francinebishop!
12 year olds have figured out how to make Facebook Pages, so the credibility of a “Business Page” isn’t what it used to be. You need to take it to the next level and do what every marketer needs to do: give a call-to-action. What better way than to give them a call-to-action to “LIKE” your page as soon as they land on it? It can TRULY be the difference between getting a fan or a fly-away visitor.
I have included links in my landing page, along with a fun message to go with the brand’s persona. You can check it out here for an example: https://www.facebook.com/ThatSocialDude
Hope that helps!
@thatsocialdude | # | Top
Alf Delli Fiori said
1 year, 3 months ago:
I agree with all the great comments @francinebishop! @mtheory @gabriel
My experience A fan gate is a common tool used to drive up fan count. If you aren’t familiar with fan gates, the premise is simple: serve non-fans content that encourages or incentives liking the page. After the non-fan has clicked like, they have access to exclusive content or features.
However, since Facebook users can be picky about what they do and don’t “like,” a fan gate can cause a high rate of abandonment if you’re gating too much content on your page. To ensure that even non-fans visit your page and come away with a better understanding of your company’s products or services, only gate things like contests and promotions.
For instance, create a welcome tab that encourages visitors to like the page, but offer a fan gate to lots of links and other information for anyone who visits the tab .
Best regards Alf
@donalfdellifiori | # | Top
Corey Buller said
1 year, 3 months ago:
Personally, I love a good landing page. Its kind of like a first impression when you meet someone. It gives you the chance to show your personality, be fun, and maybe create a connection. This is why I despise fangates. You’re forcing a person to make a connection, when that’s not how it happens in the real world and is no different in the virtual world. I say have a fun, informational, unique landing page with no aggravating fangate and let the customer decide.
@coreybuller | # | Top