Alf Delli Fiori
said 1 year, 3 months ago:
I agree with all the great comments @francinebishop! @mtheory @gabriel
My experience A fan gate is a common tool used to drive up fan count. If you aren’t familiar with fan gates, the premise is simple: serve non-fans content that encourages or incentives liking the page. After the non-fan has clicked like, they have access to exclusive content or features.
However, since Facebook users can be picky about what they do and don’t “like,” a fan gate can cause a high rate of abandonment if you’re gating too much content on your page. To ensure that even non-fans visit your page and come away with a better understanding of your company’s products or services, only gate things like contests and promotions.
For instance, create a welcome tab that encourages visitors to like the page, but offer a fan gate to lots of links and other information for anyone who visits the tab .
Best regards Alf