said 1 year, 4 months ago:
Great question Joan of @joanmuschampfagnani
The human element does make a difference, but it needs the right focus. It all comes down to the comments we share. (which include the photos, videos or what ever) So many people spend all their time selling what they have to offer instead of finding out what their followers might need. I follow the 80/20 rule. My comments are mostly what people are interested in. Since I am showing them how to market, there is a lot of content I can share. However, the content by itself is not enough. This is where the human side comes in… Our goal in social media is to get people to interact and engage on our comments so that they like, know and trust us. To do this, we talk to them in our comments (soft sell) instead of talking at them (hard selling). Don of @donpurdum has very good ideas that everybody should use.
I also allow my followers to promote their businesses on my page. All they need to do is follow our comment rules. “How to Use Your Comments to Sell”
It has now been a year that we have been focusing on our comments at How to Market Your Horse Business. I have seen my page change (and win several awards) because of our community learning how to use their comments. More importantly, my followers are getting much better results on their own pages. What is different? Just adding that simple human touch. We are letting people know that we do care through our comments.