said 1 year, 4 months ago:
First thing I would suggest is having a welcome tab on the page, tell them a bit about the page and give them reasons why liking the page is a good idea. Also have a bold and clear call to action to click the like button.
Tell your existing customers about the pages via email. Dedicate an email to it, when I included my launch in a general email I didn’t get a lot of response.
Include links to your FB page on email signatures, printed material, website anywhere you can think of.
A competition is a great way of generating a bit of interest and spurring on people to take action. This can be backed up with a bit of Facebook advertising.
You can work really hard to get people to your page but if the content on the wall isn’t interesting, entertaining or useful then getting that like or further interaction is going to be tough. Think about what your fans would be interested in reading about not about the information you want to push. I hope this is helpful, good luck with your page. It doesn’t always happen quickly but if you stick at it you will get results.