How a FB page make money for a TV company (6 posts)

Topic tags: business page, roi, tv
  • Hello,

    I’m looking to get a job at a TV Company. They are entertainment, movies, TV serials, all fun TV, no news or politics. So, I think their customers are easy to engage through a Facebook Page.

    I had a meeting with the owner of the company and explained him the benefits of having a FB page for his company, creating loyal community around his company and branding. But, as every business owner he asked me. How do I make money out of this? Will these people who you engage on FB watch our morning TV program?

    This is my first experience of managing a Facebook Page for a business and helping them to earn money from it. So, at his question I was a bit blocked.

    He asked me to create a 5 page Power Point presentation where I will explain how they can make money from my offer.

    It’s a pretty big pressure on me preparing this presentation as I’m not ready to tell:
    - how much money they will make out of it;
    - how many fans will go and actually watch their TV program (they want a way to measure this);
    - how much time it will take until they see the results;
    - how much money does it cost? (my salary);

    Any thoughts on that?

    Thanks!!

  • @slamy Hi Ion

    To be blunt, if you need to ask these questions, you may be the wrong person for the job.

    Having said that, if you look into the research done on how people interact with TV and the internet it will go some way into answering your questions. Also, have a look at other media Facebook pages and see what they do. Then, come up with a social media plan for the company in question. Then, you can start answering some of the questions above.

    Good luck.

    Russell

  • @russellallert  Hi Russel,

    I appreciate your response. At this point your response is helpful to me.

    I will try to find at least 10 Media Business pages and research what they do on their page.

    Thanks @Russel
     

  • I’m going to move this over to the Facebook club as I think you may be able to get some more input over there.

  • @slamy After I posted that yesterday, Ion, I went to a book store and spotted “Social TV” (Amazon link below)

    http://www.amazon.com/Social-Marketers-Audiences-Connecting-Television/dp/1118167465/ref=sr_1_1?ie=UTF8&qid=1341265333&sr=8-1&keywords=social+TV

    I think it would be worth a read.

    Russ

  • @russellallert Thanks for the link! Sure it is worth reading.

    Ion


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