I work for a company that brings travelers to Yellowstone National Park, but we have 3 hotels just outside the park in the small tourist town of West Yellowstone, MT.

If you are in a similar business, how do you get people to like your page and be engaged on it? We have a rather small fan base, but noone seems to post questions, comments, or anything.

We want to keep our fans coming back to our page. Do you have any suggestions on how to do so? We post a lot about West Yellowstone and Yellowstone National Park, but we are getting little response.

Thanks!

Hi @wyellowstone

I’ll give you some quick tips that come to my mind.
- Make a database of all your visitors. Ask them for their email so you can send them cool information. Once you get their email you can invite them to be part of your social networks.
- Give them a reason to join your networks (facebook, twitter, Google+). Offer discounts, announce special events or or give away something when staying at one of the hotels.
- Sometimes you can post funny and entertaining stuff. Not everything has to be about your business.

About the low response in comments, questions or “likes”, don’t feel pressure about getting them. You must create a relationship of trust with your followers. This takes time but once achieved, you will see the results.

I hope I’ve helped

Fernando

Defo a tough one but it takes time. I manage Tune Hotels’ FB page. we’re a budget chain of hotels. I started the page 3 years ago and over that time, have organically grown the page to over 40K likes. Not much but its a captive audience. The following is what I did to build it:

1. Invite your friends to like first (its a social network)2. Email your guest database to like the page (tell them its because they’ll get special offers and other tips & info)3. Share little known facts about the destination/location4. Advise them on moneysaving tips when they travel, share content from lonely planet/frommers/travel blogs, etc.
5. Do FB only promotions
6. Do mini contests with giveaways
7. Joke sometimes, ask questions, create a poll, quotes, etc.
8. Share videos from Youtube in respect of location, events, things to do9. Offer special partner deals and announce exclusively on FB10. Take pics of guests when they check-in and share them on FB page (especially if its their anniversary, birthday, etc.)

Be personable, show that you care, always give value and forget about comments and likes, they will come on their own, but first focus on giving value. 

Also, a prominent link on your website inviting guests to like your FB page would help as well

Hope the above helps