@simoliver Simon, your sense of analyzing the problem is really great, because, even i had little hands on work out on facebook ads, but have never came to such a cumbersome situation, i promise you, we will work out on it by researching on the large sea of internet, meanwhile, i hope you will also continue your efforts to sort out this problem, i think we need to approach facebook developer forum.

As a try and test, i can say you following:

You can do one thing, when you come to 2nd point in setting ads i.e. in targeting / location box, you can choose multiple countries like usa, india, australia, uk etc. To make this work for you, you need to assume which country is having your best possible audience. I mean you have to go with guesses here. You can analyze reports over web that which country’s citizens visited most places last year (for example a report on which countries american love to visit during holidays) this way you can get a rough idea of what countries people will be visiting and thus you will be able to set target location. This is what i can write at the moment, but i’ll come up with even stronger solution if i found it…cheers..

ok, for now we can just go on assumptions, (i know its money matter and hence shall not be taken for granted) but assumptions many times have won many people many great deals @simoliver

i will also be contacting fb developers, and will try to find out any perfect solutions, till then stay in touch!

@simoliver That is an interesting dilemma you posed.

I think @andrea-vahl  has a great idea about analyzing your customer data, both historical and current, finding trends and patterns, and extrapolating from that.

It may take a whole lot of testing and/or surveys but then your FB ad costs would be better contained until a better solution comes about.

Hi @simoliver, you could try to narrow your targeting in these countries by finding relevant common interests for example I did a quick look for UK peeps who like Cambodia and it came up with 7000.  Other interests to target could be reasons why people visit scuba diving, learning the language, cooking classes or an interest in nature.  Also you could look at pages related to people visit i.e.Cambodian airlines

I think if you try and target people once they are in the country most of them may be too busy having fun to check out Facebook.

@marketmy I think those are good suggestions although you’d be surprised.

Most young travellers and tourists seem to spend most of their time browsing Facebook while they are away. It is a very good way for people to share information on the next place they are visiting and to connect with the new friends they have made.

I am a little concerned that not that many businesses in Cambodia have adopted social media yet it will be difficult to find pages (interests) that enough people Like.I guess it is best to test some interests and see if the results are positive.

Also the fact that CPC in Cambodia cost around £0.05 whereas in the UK it costs around £0.80 is quite a concern. It may be difficult to persuade a local business to adopt a campaign that is going to cost just under £1 for every person that may or may not be visiting the country.

Really appreciate the input. More is welcomed.

Simon