said 12 months ago:
Hey @smlanse definitely don’t get discouraged – In my opinion, the more a company is considered ‘not-so-interesting’, the bigger the excitement, because now you’re really mentally stimulated. Hang tough!
With that said, here are some suggestions:
1. Cover the basics – make sure that your SMM info is listed EVERYWHERE- from website & blog, to email signatures, invoices, receipts, letterhead, etc. Show that you’re social.
2. Do giveaways. And think beyond freebies that pertain to your industry vertical. I haven’t seen anybody turn down a shot at winning a $50 gift card yet, so think of more Universal giveaways. For that, you’ll need an app. Find 1 that requires you to ‘Like’ the page before participating.
3. Look up some of the companies you distribute to, and partner up with the ones with larger influence. If you build reciprocal relationships with a handful of companies that have 3-4K organic fans and they link to you in posts once a week, odds are that you’ll get some increased exposure.
4. Use your insights and learn when your community is most active. Content is still king, so try posting when your fans are ready to listen. Keep it Short and use relevant images.
Educate, entertain, and give away. That always works.
Hope this will get you started,