have you used broad target? (7 posts)

Topic tags: Advertising, broad target
  • Ann at greenoak
    Guru
    Ann at greenoak said
    9 months ago:

    how is it  different  than  the  usual  way  we  can  target   who sees our  ads on  facebook?       before i could   target   by  several things at once.age location  interests….

    ….  this must  be different but how? 

    @annfurnivall | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    9 months ago:

    @annfurnivall

    I’m not sure how what the “usual way” is for you but…
    Broad targeting is like choosing categories like food & dancing or cooking.  
    Precise interests is choosing something specific like mamba or skittles.
    When you choose a broad targeting method there are typically a lot more people you’re able to reach.  Although its great to expand your reach, you will waste more money on clicks since its not super specific.  

    When you choose precise interests, you are essentially hand-picking your ideal customer.
    Hope that helps.  If you have any more questions or have something specific, just ask. =) 

    @iamconsulting | # | Top
  • Ann at greenoak
    Guru
    Ann at greenoak said
    9 months ago:

    @iamconsulting thanks  nichole….

     ….i already do that in  my  ads  when  we run them……. i   never heard the word tho and  saw it in an inc.  article and  thought it  might  be a new   thing on  facebook….

    @annfurnivall | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    9 months ago:

    @annfurnivall

    Well they are adding targeting to your actual posts.  Could that maybe be what they were talking about?

    @iamconsulting | # | Top
  • Ann at greenoak
    Guru
    Ann at greenoak said
    9 months ago:

    not  sure…

    @annfurnivall | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    9 months ago:

    @annfurnivall

    Well, Facebook announced new Page post targeting options that will be rolled out in the next couple weeks.  It might be possible (especially if the article is relatively new) that they were discussing the new targeting features.  I wrote a little post about it, you can check it out here.

    @iamconsulting | # | Top
  • Ann at greenoak
    Guru
    Ann at greenoak said
    9 months ago:

    i thought it  was  something new too…some new   broader way to target…..  but i  couldnt find where i read it…..  

    @annfurnivall | # | Top

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