said 9 months ago:
I’m not sure how what the “usual way” is for you but…
Broad targeting is like choosing categories like food & dancing or cooking.
Precise interests is choosing something specific like mamba or skittles.
When you choose a broad targeting method there are typically a lot more people you’re able to reach. Although its great to expand your reach, you will waste more money on clicks since its not super specific.
When you choose precise interests, you are essentially hand-picking your ideal customer.
Hope that helps. If you have any more questions or have something specific, just ask. =)