said 8 months ago:
I work as a Social Media Specialist for a timeshare member association. Basically I try to market to the members that we have already, and engage them with us through social media. We have an Annual Meeting coming up where about 500 of our 60,000 will be attending. The people that usually attend this event, are very involved with the club already. I am wanting to somehow promote our Facebook page to them at this event, and maybe even give some sort of incentive for them to refer other members to our page, so we can grow the page and get more information out to our members quickly. (Before I started, we basically just sent eblasts and quarterly newsletters out…yawn. Our facebook page has started becoming a forum where our members even give each other tips on what to do when they are at one of our resorts). I am just at a loss for some fun creative way to get more of our members to our page, and thought this event could be a good opportunity. Has anyone done something like this in the past that might have a few tips/pointers? Thanks so much for taking the time to read all of this!