Getting users to switch from one page to another (2 posts)

Topic tags: Facebook, Merging, page changes
  • Megan Fazekas
    Scout
    Megan Fazekas said
    8 months, 4 weeks ago:

    I currently work at an organization that has 7 divisions under 1 chapter and there are currently 7 individual Facebook fan pages. We have been directed by corporate to have one Facebook page for the whole chapter and to phase out the division pages. I would like to migrate fans from the individual division pages to the one chapter page (already created). It doesn’t look like I’ll be able to merge pages, so I want to get fans to “like” the Chapter page.
    Has anyone ever done something like this before?What are the best practices for doing this? What kind of strategies do I need to employ? What are my chances of success? 
    Any help would be greatly appreciated! 

    @meganfazekas | # | Top
  • Profile picture of
    Pacesetter
    Nichole Schlecht said
    8 months, 4 weeks ago:

    @meganfazekas

    A few things I’ve used before:

    Make a post on the Pages you want to merge asking them to migrate.  You can highlight the post to make it more prominent and promote it to make sure more people see it.  Stop posting on the Pages you want to merge from so they understand there won’t be additional content posted.

    Send out an email blast (if you have a email list) to make sure anyone that doesn’t see it on Facebook will hopefully see it via email.  Make sure the info has good visibility within the email.

    For a few clients I’ve worked with, we offered a special gift (like 10% off or a free appetizer) which was done through an email sign-up form embedded in the new Facebook Page.  it was beneficial in getting business in the door and getting a lot of new email addresses.

    @iamconsulting | # | Top

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