Getting Activity on Facebook (5 posts)

  • Is the Facebook really working for you?  I have been involved in getting Business Pages, and adding content and not seeing results.  People follow you or like your page and that is it.  Obviously I am doing something wrong besides not having enough time to go on it every day.  Any suggestions?

  • @donna-lavin  I think you might have hit the nail on the head with your statement “besides not having enough time to go on it every day.”  From everything I know, pages that do not have consistently regular posts see little engagement.

    That said, you could pre-schedule posts through Facebook to help.  I believe at least once a day, but I would aim at 2.  Also try to make sure those posts have pics (people read these more and Facebook ranks them higher).  You should also make sure the posts contain a “call to action”.  That could be an open-ended question or a request to “like this if you agree” kind of thing.

    I am not an expert, but there are many on these forums that are.  I hope you get some additional advice, and good luck!

  • You are doing one of the best things that you can which is asking for advice. Trends can change in a matter of days and it is a must to monitor your pages daily. If you don’t have the time you might solicit help from an associate or someone else that you trust.

  • @donna-lavin

    Agree with the points made above, FB pages are hard, personal pages easy, but business pages…not so easy. Why? Because everything is changing at the moment (see some of the other posts in the list) and i feel your pain. 

    People need more of a reason than ever to see, or engage with your page. Give them one. Oh and get them to click the ‘add to interests’ button also apparently. And encourage them to interact and not just passively observe as this increases your reach. 

  • @donna-lavin I haven’t tied any direct activity to our FB yet; however, we do receive some response to my posts each week. I scaled back to about 3-4x per day (scheduled through Facebook). I find that direct pictures and quotes work the best.

    For our upcoming 2013 conference, I am going to incorporate Google Analytics links to track visits and registrations.


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