said 1 year, 5 months ago:
I think that as far as strategy the first question is who is your target, and what content can you provide that will apply to them. You need to pick a broad enough area that you can be entertaining, educational, and provide value. Once you have some direction of who you will be and how you will provide value to your followers then the question becomes general tactics.
What time zones are you targeting help you decide when you should post. What can you do to engage your followers. How can you turn your followers into a community (like Starbucks has done), this way they’ll help guide you and rather than being the only source of conversation you’re just part of it.
At my marketing firm we like to think of it as a party. There are lots of different types of people who will come to your party, and as the host you would never stand on a chair and scream at everyone to address the crowd, so why would you do that on Facebook. It’s your party so you’re in charge to keep things active and moving, you’ll circulate and contribute to conversations when it applies, but you won’t drop in on a great conversation just to interrupt with an off handed comment. Also, as the party’s host you are responsible for the safety of your guest, so deleting spammers and banning people who are threatening or abusive is your responsibility and you can’t back down from it. Finally, you want all of your guests to leave the party with great memories and looking forward to the next one you’ll throw.