said 7 months, 2 weeks ago:
Yeah, I probably would agree with You. But have in mind the very obvious fact – on facebook people do not Follow You, they Like You. And they can like You for whatever reason – whether it is to express himself in public as associated with Your brand, whether to get a freebie, or even for reasons he don’t no himself ( like social-proof case)
Plus social media is not about advertising your sales every hour as a church bell
I would come to the idea – that still off-topic posts are good and should be the majority.
And it’s up to Your skill – it’s great if You can manage to post off-topic content that sub-relates to Your goods or reaches any other of Your objectives ( Your page visists/ blog hits/ time spent on Your web, etc)
Example: You sell vacuum-cleaners and post photos of furry pets, or fascinating clean floors. As Oreck does.
But the main purpose of this topic – I’m in search of statistical authorative data.