Frequency of directly mentioning my products? (5 posts)

  • He guys, 

    I’m writing a new blog post and I’m in lack of arguments for my speech. 

    I’ve read  somewhere  that 1 post promoting Your service/good in every 8 posts is quite an ideal strategy. Still You have to be flexible in accordance to Your stats. 
    But I can’t find that source of information. 

    What do You think about frequency of promotion posts? Direct links to one or another good, sales offers, etc?

  • @tomas-slimas Not sure what’s ideal and with an association, it’s probably a bit different; however, I tweet promotional items about 3-4x day out of 43 tweets. On Facebook, I have about one promotional post 2-3x per week. For the most part, my LinkedIn posts are promotional with an occasional article of interest. My promotions are for our Online University and partner events until we get closer to conference time.

  • @tomas-slimas…i hear  this percent  talk  a lot and it  seems  odd , people  could  take it that  you  shouldnt mention  your   business………..i dont sign up  for  grandma marys  page for  jokes or hairdo  advice…….. are we really supposed to  think that if someone likes our page they did it  to  hear  jokes   and cute stories   about   our kids?    no, i  think they want to hear about   our store and   our products….

    otherwise  why not go to a joke page and  get a lot  better jokes….

    i go  for the opposite percents  of what you are  talking about…my page  is  mostly about the store  and  a little   teeny  bit of  unrelated  fun….

    i sell home stuff, furniture…so  a neat picture of  someone  using  what i sell  is  in a home setting   is  really promotion but in a subtle way….its not  screaming  COME  BUY THIS.. but its  still about  my products…..even our  usually  very    popular pictures of  customers  at the store   are  promoting  the   best part of the store….the  fun experience…..basically my  page is almost  90%  about the  business…and imho it  works  just fine….  …

    maybe its just  semantics  , but having a page and not promoting  your  business on it    seems like  wierd advice to me and  this popular idea about not  promoting too much  could  be taken that way………

  • @Ann-at-greenoak 

    Yeah, I probably would agree with You. But have in mind the very obvious fact – on facebook people do not Follow You, they Like You. And they can like You for whatever reason – whether it is to express himself in public as associated with Your brand, whether to get a freebie, or even for reasons he don’t no himself ( like social-proof case) 

    Plus social media is not about advertising your sales every hour as a church bell

    I would come to the idea – that still off-topic posts are good and should be the majority. 

    And it’s up to Your skill – it’s great if You can manage to post off-topic content that sub-relates to Your goods or reaches any other of Your objectives ( Your page visists/ blog hits/ time spent on Your web, etc) 

    Example: You sell vacuum-cleaners and post photos of furry pets, or fascinating clean floors. As Oreck does.

    But the main purpose of this topic – I’m in search of statistical authorative data. 

  • @tomas-slimas i hear  you….  i love to  find  off topic  content that relates…. and    as  good as orecks….

    a while  back a  marketer had the   orders  to manage the  facebook  page  and  never mention  the product at all…..she   told about it on here..it  was pretty sad…

    sorry no authorative   numbers  from  me….i have  3000 fans  tho…


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