Facebook | Forum « First 100 « Social Media Examiner

First 100 (17 posts)

Topic tags: friends, lead generation, Timeline

Brandon Crist said
1 year, 2 months ago:
Ok, lets talk about getting your small business Facebook page to 100. What methods do you use to promote yourself/business?
I’ve heard it said that someone would rather have 500 of the “right friends” rather than 3000 of the wrong ones. The 3k makes your site look “cooler” and your reach is expanded initially, but you can reach out all day the wrong people and not get any business.
All this to say ask, what are some methods to get to 100 fans and how do you know if its the right people?
Brandon
@cristmg | # | Top
Devani Anjali Alderson said
1 year, 2 months ago:
@cristmg — read this blog post, it may help ya decide :-) http://millennialceo.com/social-media/stop-counting-followers-start-building-relationships/
@devanianjali | # | Top
Ann at greenoak said
1 year, 2 months ago:
how about have a business first and then reach out to your customers to have a facebook presence…..maybe the viable business needs to come first…
is facebook really a place where folks search out new businesses?
@annfurnivall | # | Top
Andrea Vahl said
1 year, 2 months ago:
@cristmg I think Facebook ads can be a great way to get your first 100 targeted fans. But I also think starting with your warm market is good. Your current customers, and even personal friends are a natural way to get more engagement that will help you build your page.
@andrea-vahl | # | Top
Chris Lay said
1 year, 2 months ago:
@annfurnivall that’s a good thought, but what if the business is a social media business? A business is no longer 4 walls and a physical address – it’s anyone with a cell phone or a laptop and an internet connection. I’d think the cart isn’t necessarily before the horse on this one; depending on the type of business.
@andrea-vahl great advice!
@chrislay | # | Top
Ann at greenoak said
1 year, 2 months ago:
… @chrislay i hear what you are saying. …and facebook really can work like a charm for retail.i know lotsof places with great facebook pages….. …is that what you see in your field? if so just try what they are doing….
. i would probably try something different…like presenting your services locally..or focussing on one field and learning the lingo and issues and go from there…
@annfurnivall | # | Top
Rob Peck said
1 year, 2 months ago:
FWIW my order of operations for getting that first batch of fans for a page is:
- Coworkers
- Client’s office
- Loyal customers
- Fbook ads
Best,
@robpeck | # | Top
Thomas Flügge said
1 year, 2 months ago:
@cristmg Out of my experience the best starting point is to have a network of clients and peers around your business whom you have reached the “traditional” way, i.e. you know them, you worked with them or you share a common interest. At a certain point, that is at least true for some of my clients, the need generates itself to take the discussion one step further, to have “some space to discuss”. This could be the exact right time to start a FB page and take this group of people with you. Might not be 100, but they themselves know others. This strategy always worked better for me than starting from scratch with no one around.
@ecumenix | # | Top
Brandon Crist said
1 year, 2 months ago:
@ecumenix & @robpeck – Thanks for the insight on this! As I look at the process that I have taken I found that I utilized my “connections” to grow my page and it has generated a good amount of conversation. People now know what is going on and are excited to help if they can. My next test will be clients and their fans. We will see how that goes.
Thanks again!
@cristmg | # | Top
Anita Sig said
1 year, 2 months ago:
Thanks @robpeck for your order of operations. I am reaching outside my circle of influence and that is more difficult then building upon a preexisting network. Do you have any ideas to increase the “share” factor to speed up my fan base?
@anitasig | # | Top
Amy Lang said
1 year, 2 months ago:
@robpec, I agree with you and it seems a natural flow. I know its worked for us in the past for various pages.
@anitasig I would try getting more involved in others pages, with useful and relevant opinions or solutions. That way you’d be earning genuine and loyal shares of your material. It can sometime be hard to remember, but we’ve all got to get off our own pages and get out there on others. Shares come from trust and experience, IMO.
Amy
@amylang | # | Top
Laura Christianson, Blogging Bistro said
1 year, 2 months ago:
For the last 802 days, I have published a “social media tip of the day” every day on my company’s Facebook page. I don’t have a huge amount of fans, but my fans are very loyal. When I see them in person, many of them tell me they have a folder on their computer just for my tips.
I believe in offering practical, doable information in small chunks. Even though our Facebook community is rather small, my business has no lack of clients, so I must be doing something right.
@laurachristianson | # | Top
Rob Peck said
1 year, 2 months ago:
@anitasig like @amylang said, off-page commenting is important and something a lot of people simply forget to do. I know for our team it is one of their favorite parts of the day — go wander around Facebook for an hour on behalf of a retailer is much more fun than the usual taxonomy or data analysis work.
In general, the most “sharable” posts for us seem to be:
- Thoughts of the day (We have a client who see’s 10% sharing with his thoughts of the day, unique field though, deals with addiction recovery.)
- “Do you like this dress or that dress” sort of image posts.
- Tips or reminders…something useful
I would include an image with every post, even if it isn’t really needed. Cute generally works the best in our experience.
@robpeck | # | Top
Anita Sig said
1 year, 2 months ago:
Thanks @amylang and @robpeck. I will follow your advise.
@anitasig | # | Top
Rob Peck said
1 year, 2 months ago:
@anitasig If you head over to the top-right corner of Facebook you’ll see a downwards arrow. From there you can then select a page to use Facebook as.
In my experience there is no need to be spammy, just offer insightful comments and people will check you out.
Best,
@robpeck | # | Top
Nick Messenger said
1 year, 2 months ago:
Has anyone here actually built their business because of FB or have you built your business first & then used FB to promote it ?
If you physically move house to a new area, especially if it is a long way from your previous home, there are numerous ways of making your first 100 contacts / acquaintances / friends but what about on-line?
Does anyone here have any type of schedule / routine to build relationships to develop the initial 100 likes?
@nickmessenger | # | Top
Anita Sig said
1 year, 2 months ago:
Hi again @robpeck. Thans for the reply. I realize I came off a bit “dum” in my previous post LOL. My project will then be to find and like those pages where I can be of assistance.
Thanks,
@anitasig | # | Top