Hi everyone – the primary goal of my business FB page is to find key influencers to our business and get them to either like our page, or engage or follow in some way.

Does anyone have any proven tactics they could share about the best way to find, engage and keep them interested in our page?

@rribbit

Finding them – You can use Klout’s search feature, enter in the specific topic and find influencers.  If they have a Klout profile they usually have their Twitter/Facebook info.  One of my favorite tools is Followerwonk.com.  I’m not sure exactly how to describe it (other than marketer’s candy).  It has Twitter info but you can find influencers and just look them up on Facebook.  You can also just search Facebook groups but if you want more details about the person, use Klout or Followerwonk.  

Engaging them – Just ask.  It’s remarkable the things people will do to help others.  You can mention their name, send them an invite to join your page, etc.

Keep them interested – Look at what type of posts they already engage with, links they share, etc.  If you post content they already engage with, it’s likely they stick around.