Facebook | Forum « Finding common ground on Facebook

Finding common ground on Facebook (5 posts)

Topic tags: connecting, Facebook, fans, likes

Shannon Taylor said
1 year, 3 months ago:
There is this delicate balance when people follow
you on FB, its like they dont expect you to be their friend per se but
they want to be informed, know what’s going on with the company, but
you also want to get people engaged and keep it fun too. What are your suggestions, tips, or strategies for finding common ground on Facebook?
@shannontaylor22 | # | Top
Ann at greenoak said
1 year, 3 months ago:
i go about   4 posts about products to 1 not about products…. my fans are naturally interested in  the products and the store so its   easy to engage..the products are kind of fun to start with…
one popular post w as once when a shelf broke and a whole pile of dishes crashed to the floor…we got a good picture of that…. another time we   had a garden event and took lots of   customer pictures and made an album of them… .
but its mostly about product  ,we get a lot of   engagement on product pictures too…. lately we have been posting about once a day…earliler it was about 4 times a week…
@annfurnivall | # | Top
Andrea Vahl said
1 year, 3 months ago:
@shannontaylor22 It is tough to balance! Sometimes I find myself with too much business stuff to say and not enough personal. But I do get much more engagement on the personal stuff so I have to make sure it’s in there. Plus I like to have fun on Facebook!
I find that pictures get a lot of engagement – I like to share interesting pictures and post my own. On my personal profile I have a lot of people subscribed so I still post some tips and my blog posts but I tend to be more social there.
@andrea-vahl | # | Top
Angela Arp said
1 year, 3 months ago:
if you can find a way to make your product personal, then you’ve got the best balance!
@angelaarp | # | Top
Sheila Hoeft said
1 year, 3 months ago:
@shannontaylor22 – It is a tough balance. I have found that if the page is to business like then fans don’t get as engaged or as excited about the page as we would like them to be. We try to think like our customers to find out what they would like to hear about and tailor to their needs that way. So we have a mix of fun, business updates, specials, announcements, competitions, giveaways. We monitor how each of our posts are received (using insights) and try to tailor the next post to make it more engaging. I hope that helps!
@sheilahoeft | # | Top