fan page vs places page (15 posts)

Topic tags: page, Place, settings
  • HI,
    Most of my clients have or want fan pages, so I am very familiar with them, but a new client has asked me to go over their FB page and give them recommendations. I have realized that they only have a places page. Does anyone have any recommendations having a  fan page vs. places page? I see the value to the places page, but would it be more valuable to add and merge a new fan page?
    Thank you!!!

  • From what I understand, if you put in a valid address in the info when you created your page, it will automatically turn it into a PLACE. Advantage – They can “check in” which is great for a store front/office. AND they have the option of offering Deals/Offers.  So I think each business needs to decide what they want to do before merging.  Hearing mixed reviews. 

  • Thank you Kathleen! That makes sense :) I really appreciate you taking the time to answer!

  • Its a problem most businesses have. Most of my clients understand the value of a fan page and know that most interaction or content engagement would occur there. 

    At the same time, they understand the benefits a ‘places’ page would bring especially if you have followers or fans with huge social capital. However, they were worried about 1) having two pages to manage, and 2) a customer having specific needs might end up on the wrong page and unaware of the other

    I’m not sure how far facebook as come in fixing this but most people were concerned with losing some of their fan page functionality with merging both pages.

    A suggestion perhaps could be to run the same posts/contests on both pages, and monitor the responses from both. That way analytics can be compared and then a proper strategy path would be clearer. This might be time consuming, but i guess communicating the message to customers or clients from the initial fan base, as well as having the functionality of the newly created fan page would be great. The information derived from monitoring could also prove valuable. 

    Hope this helps :)

  • @leecg

    Hey Lee,

    There’s no way, as far as I can tell, to create a Page that will have Place functionality. You’ll always have to create a Page and then a Place Page (by checking in using a mobile facebook app) and only then you’ll be able to merge both Pages into one, getting all of the features of normal Brand Pages, plus all the goodies that come from having a Place (check-ins, deals/offers and recommendations).

    By merging one page into the other (usually you merge the secondary one into the main one) you get all of the fans from both pages but not all of the content so you’ll need to make the decision to lose some content if you have it on both.

    I think merging is the way to go instead of having one or the other.

    Hope this helpsAlex

  • @leecg I have not played around that much with creating a Place after a Page has been created but I just did a little experiment where I changed one of my Pages to Local Business and it immediately looked like a Place Page combined with a Page.  But I could not find the place on my phone even though the Page looked like it had checkin capability.  There may be a lag time were it doesn’t show up or you may have to do it the was you did before like @alexandrevicente said and also create it on your phone.  But I suspect it may just be a lag before it shows up.

    Also, when I did change the category I had all the standard Place page goodies like Deals and Recommendations.  So that’s good.  I changed it back and the checkins were gone as well as the Deals – so it may be something you want to experiment with.

  • Most of my clients are Local Businesses and I’ve setup their pages in that category but never had the checkin capability automatically. I’ve always had to do a manual checkin so Facebook would create the Place and then merge the 2 pages.

    Truth is I’ve also seen other businesses which I know for sure never did this process and had the checkin possibility automatically so it could just be my bad luck :) ))))

    There doesn’t seem to be a rule for this so do some experimenting, knowing that with everyone’s input in this thread, I believed we’ve covered every possibel way to do it :)

    Let us know how you get on :)

  • @leecg I’ve just discovered that if you put in a street address, even if your business isn’t in the local business category, the business shows up as a place. I know that complicated things just a little bit more.

  • Yes, @alexandrevicente – I’ve had so many different things happen to different people in different ways that I’m always hesitant to even say Facebook works “this way”.  

    I think it is complicated for people who don’t really want to be a place but are just putting the address in of their business @charlene-kingston

  • Hi Guys,

    I’m dealing with a client who has this issue and had no idea it was such a problem. I found this article - http://www.dellanave.com/blog/2011/06/14/merging-your-facebook-place-page-with-fan-page/

    Is this info still correct?

    Nick

  • @positiveim @andrea-vahl @charlene-kingston @alexandrevicente @eugenekyj
    Thank you all for your help! I really appreciate it :) I will do some testing and let you all know how it goes. Thanks again!

  • @positiveimHey Nick,

    That info is outdated already. What you need to do is claim the secondary page by means of saying you own the place and entering the same address as the primary page. After that, you just go into the primary page’s settings, Resources and there you’ll have the option to merge the secondary into the primary page.

    Lemme know if you need help with any of the steps.

    P.S. – Keep in mind the only thing that will be kept from the secondary page will be that page’s fans. Everything else (photos, posts, etc) will go down the bin :)

  • Absolutely @andrea-vahl! :)

    You’re welcome @leecg! :)

  • @alexandrevicente

    Awesome – thanks a lot!

  • @alexandrevicente – I’m still trying to merge 2 pages for a client. I requested a name change so both pages had exactly the same name as well as all other page settings being the same. When Facebook support notified me the change had been successful I noticed the merge pages option had appeared so told the client the I was going to do the merge. 

    I went back to hit the merge button only to find it had disappeared again! HELP!


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