said 1 year ago:
Its a problem most businesses have. Most of my clients understand the value of a fan page and know that most interaction or content engagement would occur there.
At the same time, they understand the benefits a ‘places’ page would bring especially if you have followers or fans with huge social capital. However, they were worried about 1) having two pages to manage, and 2) a customer having specific needs might end up on the wrong page and unaware of the other
I’m not sure how far facebook as come in fixing this but most people were concerned with losing some of their fan page functionality with merging both pages.
A suggestion perhaps could be to run the same posts/contests on both pages, and monitor the responses from both. That way analytics can be compared and then a proper strategy path would be clearer. This might be time consuming, but i guess communicating the message to customers or clients from the initial fan base, as well as having the functionality of the newly created fan page would be great. The information derived from monitoring could also prove valuable.
Hope this helps