said 10 months, 2 weeks ago:
I like events for the fact that people can let the page manager know if they are going. You can see which events are attractive and which are not so much. If there are only a few of your fans going, you can look out for them during the event and connect with them live. I’m sure they’ll feel special when you recognize them in real life…
I also noticed that events don’t generate lots of interaction when only created in the app. So additionally to the notification of creation, my fans receive another message from me when I share the event after creation (either immy after or at a time closer to the event date). This status update with the event as link creates more comments and likes.