said 6 months, 1 week ago:
The issue with a true promoted post, @elle is that it goes out to all your current Fans only. You can also have it go out to friends of fans but as Ann said, the results have not been good with that option and it wouldn’t make sense to go out to non-local people.
I would probably do something different like a straight Facebook Ad that tells a little bit about your offer in the body of the ad and then segment the target audience to go to only people in your local area. Then it could be fans or non-fans who are local to you.