said 1 year, 5 months ago:
I agree with you, Don.
One thing I hate as a person is the like-gating with the welcome page, though. As a marketer, I understand, but unless they build an extremely compelling case/call, I will generally leave.
I think of it like this, although you would like to have everyone who comes to your website convert immediately, often you need to steward them along with several touch points. It’s no different in Facebook, where the personal touch is so important. So use your welcome page to put out the welcome mat, so to speak, and make them feel welcome! If they find your content compelling, they’ll want that relationship with you and eventually, they will become one of your most loyal customers/donors. (We’re a nonprofit so I think more in terms of constituents and donors.)
We don’t use a traditional welcome page right now on our Facebook page, but have a default landing page (with a pledge) rather than sending new people to the wall. They don’t have to do it, but it’s an easy way for them to feel involved right away. (We also gather email addresses so we can message them through email as well, but again, we stay with stewardship most of the time.)