said 11 months, 3 weeks ago:
This always varies, depending on the type of company, the kind of marketing strategy you’re running, and a few other things.
In general, I suggest that you should avoid posting exactly the same content on both platforms. Some of your posts would unavoidably be the same, but you should follow a different strategy on each social site.
Most of your posts must be unique to the platform where they appear. Otherwise, your fans have no reason to follow you on both FB and twitter. They ‘ll just connect with you on one of the two, which means you have less people to potentially engage with your posts.
Hope this helps as a general guide. Good luck!