Facebook | Forum « Facebook Trims Reach of Brand Pages (Analysis)

Facebook Trims Reach of Brand Pages (Analysis) (11 posts)

Topic tags: brand pages, edgerank, Facebook

Kristy C. Cartier said
5 months, 3 weeks ago:
This was an interesting read (no conspiracy theory here). I have noticed that my text-only posts receive more views than my visual quotes now.
Article from Social Media Today: http://socialmediatoday.com/node/1031351?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter&inf_contact_key=7048bd17988264f3b6019cf6269511c5f72ab482733ebe783dfd4f6e22db2f3c
“Whatever the reason behind the changes, Renegade has found significant evidence that the changes have negatively affected the reach of branded pages, especially those using photos as their primary post type.”
@kc_kreative | # | Top
Diane Bianchi said
5 months, 3 weeks ago:
Very interesting. Thanks for sharing, Kristy.
@dianebianchi | # | Top
Kristy C. Cartier said
5 months, 3 weeks ago:
@dianebianchi It’s helpful to know so we can keep tweaking our posts to better fit the latest format!
@kc_kreative | # | Top
Diane Bianchi said
5 months, 3 weeks ago:
@kc_kreative Yes, they seem to change all the time!
@dianebianchi | # | Top
Andrea Vahl said
5 months, 3 weeks ago:
Interesting find @kc_kreative I’ve definitely found that the text posts have the higher reach on the Social Media Examiner Page but we are still getting higher engagement on our photo posts for the most part. My take is to just vary your posts to allow for either more reach or more engagement.
@andrea-vahl | # | Top
Freddie Blanco said
5 months, 3 weeks ago:
I agree, there’s still higher engagement on photo posts. We make use of both photo and text. It works for us. We have however noticed a declined in reach in the past few months.Is there still an issue with facebook trimming the reach of pages?
@freddie-blanco | # | Top
Ann at greenoak said
5 months, 3 weeks ago:
im mixing like andrea says….but dang, they sure like the photo posts best…. i am doing an album now and getting lots of engagement…not promoted…
@annfurnivall | # | Top
Mitch Rezman said
5 months, 3 weeks ago:
When Edgerank shifts everyone freaks out (Helter Skelter on LI) When Google rolls out a Panda update it’s (yawn) ok we can’t play THAT game anymore.
That said we’re 95% Image – even really cool vids are are glossed over. We had an image post today where a fan posted 2 vids in the thread (a first) I’ll be watching Insights for that. I have to follow a post on this site to install Facebook stats in GA.
Ultimately it’s more important to focus on the on the Facebook visitor to website/blog conversion metric (and assisted) because reach alone and $7 will get you a cup of Starbucks Costa Rica Finca Palmilera coffee.
@mitch-rezman | # | Top
Kristy C. Cartier said
5 months, 3 weeks ago:
@andrea-vahl @freddie-blanco @annfurnivall I mix my posts and the photos usually do well (likes and shares); however, the text-only entries get the most views (and the occasional like). Good to know what is working for others!
@kc_kreative | # | Top
Freddie Blanco said
5 months, 3 weeks ago:
We’ve been studying how we can increase our engagement on our facebook page. This includes knowing the right time to post, the number of post per day, manual vs. scheduled posts using certain apps. Bottom line is, it’s the quality of posts that really matters.
@freddie-blanco | # | Top
Mitch Rezman said
5 months, 3 weeks ago:
@freddi-blanco look at http://edgerankchecker.com
@mitch-rezman | # | Top