said 8 months, 3 weeks ago:
I just read the article Facebook to allow ad targeting by email, user ID and phone number and a few questions came to my mind:
Would you like to be advertised to just because your e-mail address is included in some list? Uploading an e-mail list on FB doesn’t mean you ever opted in to any newsletter or similar. The address could just as well just be taken from the yellow pages, for example. But then again, will users actually ever know based on which information they see the ad. Is it displayed because their user characteristics correspond to some targeting selection or is the ad displayed because someone has used their e-mail address?
Would the majority of FB users see this as additional spam or would they be glad about the hint that they might have missed an interesting FB page?
What will FB do with the e-mail addresses (or phone numbers…) that have been uploaded? Just as they do with pictures etc, they could simply claim to ‘own’ the database as soon as you use it within their system.
I would totally be interested, if Facebook did it the other way round and offer me an e-mail list of all the users who liked my page!
What are your views? What opportunities do you see? What could be the downside of this tool?