I wanted to start a thread on this because for me it’s something really exciting.

If you haven’t heard, Facebook announced last week that they’re rolling out targeting options on posts.  Here’s a post on it from Mashable - http://mashable.com/2012/08/03/facebook-target-age-gender/

I’m excited because I have a lot clients that have a huge range of fans and it’s often difficult to keep everyone engaged without flooding pages with posts.

With the ability to send targeted posts, I believe engagement rates will increase exponentially and it can be used more effectively as a marketing tool. 

What do you all think?  

@iamconsulting …..thanks  nichole…..i will  be using this ,

@iamconsulting I did see this article last week (and even tweeted to my work’s followers). It may prove useful for me during conference time when I’m trying to reach non-members.

@dianebianchi

They’ve already started rolling it out, it should be available to all Page admins within the next few weeks.

I definitely like that option if you are going to be paying for the promoted posts, @iamconsulting  It’s nice to get some of the targeting that you can get in the regular ads.