said 9 months, 2 weeks ago:
I wanted to start a thread on this because for me it’s something really exciting.
If you haven’t heard, Facebook announced last week that they’re rolling out targeting options on posts. Here’s a post on it from Mashable - http://mashable.com/2012/08/03/facebook-target-age-gender/
I’m excited because I have a lot clients that have a huge range of fans and it’s often difficult to keep everyone engaged without flooding pages with posts.
With the ability to send targeted posts, I believe engagement rates will increase exponentially and it can be used more effectively as a marketing tool.
What do you all think?