Facebook Sweepstakes: was it a success? (4 posts)

Topic tags: evaluation, Measurement, sweepstakes
  • Caleb Soudry
    Explorer
    Caleb Soudry said
    11 months ago:

    I realize this more of a subjective question based on the fan page and other variables, but how have you measured the success of a sweepstakes on facebook, specifically measuring fan growth?

    I’m looking to set expectations for some of our clients, who have fan pages varying from small (100) to large (60,000+).

    I’ve personally run several different contest/promotions and have extremely varied results. i.e. Had a fan page of 4000, ran a sweepstakes and doubled it to 8,000. On another fan page of 29,000 ran a sweepstakes and only received 1000 new likes.

    What has been your experience?

    @calebsoudry | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    11 months ago:

    I agree, @calebsoudry, the results can be SO varied that it makes it hard to set expectations.  I ran a sweepstakes for a client where all she did was give away a box of chocolates and she got 1700 new Likes in one week.  Incredible.  I had another client who ran a 4 month long photo contest for people’s dogs and they had over 10,000 new Likes during the course of it.  Then others have been much smaller gains. 
    I think it really depends so much on all of these factors:

    1. What you are giving away.  Is it something your audience wants?  What is it’s value?  
    2. How big your audience is.  If you have an audience of 100, then you can’t expect to grow by a 1000 unless you have some other factors.
    3. How you are promoting your contest.  If you have good promotion, you can drive a lot of new Likes.  
    4. How the contest is structured.  Is there a reveal tab so they have to Like before entering?  Is it confusing on how you enter?  How long is the contest?  Is it photo entry or a sweepstakes?
    I think contests are an awesome way to get a lot of new likes but it’s hard to predict exactly how many!  

    @andrea-vahl | # | Top
  • Caleb Soudry
    Explorer
    Caleb Soudry said
    11 months ago:

    Great info @andrea-vahl! I think the way you laid it out here will help me in explaining all the different factors that effect a sweepstakes. Have you ever run a sweepstakes or any other contest style promotion and at the end of it were like, “that really wasn’t worth it?”

    @calebsoudry | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    11 months ago:

    Good question, @calebsoudry and that made me realize that every sweepstakes I’ve done has been worthwhile in some way.  They are fairly inexpensive to run (depending on what prize you give away) and for me they have always provided value.  Either with more fans, more exposure to a product that I wanted to highlight, or people on my e-mail list (or all three).  

    @andrea-vahl | # | Top

Add your voice to the discussion

Existing members: . If you do not have a SME account, .

 
 
 
Sign Up / via