said 11 months ago:
I realize this more of a subjective question based on the fan page and other variables, but how have you measured the success of a sweepstakes on facebook, specifically measuring fan growth?
I’m looking to set expectations for some of our clients, who have fan pages varying from small (100) to large (60,000+).
I’ve personally run several different contest/promotions and have extremely varied results. i.e. Had a fan page of 4000, ran a sweepstakes and doubled it to 8,000. On another fan page of 29,000 ran a sweepstakes and only received 1000 new likes.
What has been your experience?