said 1 year, 4 months ago:
Subscribers vs likes on your fan page.
Ok so I am resigning to the fact that many people just won’t like my fan page and prefer to be friends – for whatever reason.
I have noticed that people keep subscribing to my personal page (FB have only made this all the more harder through adding this feature) and my subscription base is growing daily without me even trying to promote this (obviously my subscriptions are coming through propagating social media channels). I now have over 700 ‘subscribers’.
Despite having created discussions on my personal page with heated debate, relating to my audience, taking on feedback, and creating several ‘spammy-type’ FB events asking people to please come across to like my fan page so I can in turn like theirs… people are reluctant. Very reluctant. Almost impossible even.
So, I am wondering if it is even worth all this stress trying to build my fan page?
I know statistics are nice, and fan pages are supposed to be more professional bu are they really? And for what purpose?
My page is about supporting people first and foremost. I do this through liking their pages, circulating their content to a broader audience for further exposure and offering email support in some cases.
I can do this through my personal page (except for the liking part as have maxed out at 5000) and am able to see their more personal information/work and ideas through being ‘friends’ as often they do not have fan pages and permissions are restricted. Know what I mean?
The fact that major public figures like Mark Zuckerberg himself only have a ‘subscription’ base, for whatever reason leads me to ask this question.
Right now the only real disadvantage is that I have to post twice. Once to my personal page and once to my fan page. The fan page grows slowly and steadily, whereas my personal page is bombed with requests all day everyday and people taking up the subscription option.
Feedback welcome here.