said 1 year, 4 months ago:
I’ve been test advertising:
a- A targeted website’s landing page (sales page, external link)b- My landing tab within Facebook to get subscribers to my White Paper on developing the right social media crisis plan, as well as to get likesc- My Facebook Fan page to get likesd- I’m about to test advertising a wall post to my current fans to try to encourage and start more engagement.
Results so far (I’ve been playing around with this campaign for a little over a week)
a- Gets clicks, no sales (yet) but subscribers to my listb- Gets clicks, some subscribers and likesc- Tried this for the first time last night (Friday evening and night) and the likes were coming in so fast that I upped my daily budget to maximize on it. So far today they’ve been coming in all day as well (though not as many as yesterday night). However, I am looking for real, engaging fans more than numbers (quality over quantity is what matters most to me), so now I will see how well these new fans engage this week.d- It is set up, but not approved by Facebook yet.
I also test with different images for the same ad, to see what gets the most clicks, and I change up the ads daily.
Hope this helps