Hello Everyone,

Would there be any reason why our pages social reach would go down after adding tabs to our page? We have had the number of people talking about our page going up, the number of people engaging with our content going up, but our social reach has tanked (from over 50k two weeks ago, to struggling to hit 700 or so the past few days).

This is concerning. We’re using Shortstack to build our tabs. Has anyone else noticed this trend?

Jason

I don’t see any reason for this either, @jasonreilly.  But I have seen some strange things as far as statistics on Pages.  Some pages Talking About This numbers are going down and some people are even saying conspiracy so that Pages will be forced to pay for exposure.  
I don’t think that is the case, but sometimes it could just be a glitch in the reporting.  Are you getting engagement?

From what I’ve seen out there the pages that have engaged fans have a Talking About This percentage of between 2-5%.  That is, take the Talking About This number and divide it by the total fans.  

This can vary depending on the size of the page.  The larger pages can have a little more of a challenge getting to these numbers but it is being done.  I’ve also seen Pages with 10% which is really good but usually those are pages with less than 10,000 fans.    Hope that helps, @alexandrapotora!

@andrea-vahl thank you so much, we are definitely on the same page. This client wants everything in black in white which can sometimes be difficult.. do you know of any study, or article that I can reference online stating this? Thank you so much btw, I really appreciate your help

@jasonreilly Absolutely! You can show him an article like this one in Techchrunch: http://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/ talking about posts reaching only 16% of fans in general.

I found that it’s easy to explain if you compare it to an email distribution. You have 20,000 emails, but only a percentage will be opened. From that %, another small percentage will take the call to action you ask for in that email. Same goes for the posts and the engagements.

Thank you guys!!

@jasonreilly I’m self employed and now I have clients like that #cycle

Glad we connected

I’ve had emails from fb saying my page numbers were way higher than they could have been, for instance a page that was never advertised, only has 2 likes and, I get an email saying it has 4500+ views in the past week.

Additionally, Ive noticed that sometimes it is very difficult to tag a page into a post, which makes me wonder if that is why numbers are going down on Talking About This.

@deereinhardt Nice comparison, Dee.

@deereinhardt that’s a really good comparison -and no, you’re Not old-!!
The 16% is the percentage of the total number of fans, Facebook says will see a post. As with any return, that post won’t get 100% engagement, so there’s a percentage of a percentage situation here.

@marygreen What you’re saying is really interesting. The email you’re referencing, is it the weekly page performance email that Facebook sends out to admins?