said 1 year ago:
@andrea-vahl thank you so much, we are definitely on the same page. This client wants everything in black in white which can sometimes be difficult.. do you know of any study, or article that I can reference online stating this? Thank you so much btw, I really appreciate your help
@jasonreilly Absolutely! You can show him an article like this one in Techchrunch: http://techcrunch.com/2012/02/29/facebook-post-reach-16-friends/ talking about posts reaching only 16% of fans in general.
I found that it’s easy to explain if you compare it to an email distribution. You have 20,000 emails, but only a percentage will be opened. From that %, another small percentage will take the call to action you ask for in that email. Same goes for the posts and the engagements.
Thank you guys!!